Poll: Did Hyundai go too far?
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View poll results: Did Hyundai go too far?
Yes
19 23%
No
41 51%
I'm a fairy unicorn
21 26%
Voters: 81.
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Niiko
Behemoth of cheese!
Join date: Nov 2008
30 IQ
#1
So this just popped up on my news feed.

The advert shows a man who is trying to kill himself using the emissions from his car. The end of the ad shows him leaving his garage with words appearing that reveals the latest car has 100% water emissions.

http://metro.co.uk/2013/04/25/hyundai-under-fire-suicide-car-ad-3666820/?ITO=facebook

The woman's blog that triggered the backlash

http://copybot.wordpress.com/2013/04/25/an-open-letter-to-innocean-and-hyundai/

So, thoughts? Did Hyundai drop the ball or are they justified?
Neo Evil11
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They also let white people into the KFC and the NBA now.
Trowzaa
TwoWorldWars&OneWorldCup
Join date: Mar 2009
181 IQ
#2
If people get offended by adverts then they need to rethink their life.
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naedauuf
Registered User
Join date: Dec 2009
20 IQ
#5
Quote by Trowzaa
If people get offended by adverts then they need to rethink their life.

Yea pretty much this. People are too easily offended. It's a car commercial for f*cks sake.

That said, it was a good advert. I thought it was going to be a suicide help line ad or something. I think they were going for shock value, so people would talk about it (and it worked).
Quote by MetalGS3SE
This is the best idea I have ever heard. Ever.

Naedauuf for president people.


AeroRocker
I'm too old for this ****
Join date: Oct 2007
70 IQ
#6
Quote by Trowzaa
If people get offended by adverts then they need to rethink their life.

This.

Anyway, the ad makes a good point. Conventional cars put out emissions that are easily dangerous enough to kill people. Not this car. I like it.
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Weaponized
Join date: Mar 2011
41 IQ
#7
They should just have the guy shoot himself in the head cause he can't afford the new car or something and be like "they're to die for lol"
Jacques-Henri
Registered User
Join date: Aug 2012
10 IQ
#8
That's AN AWESOME ad. Not only is it funny, but it means the car is safer and more ecological. 10/10!
eGraham
Rattle That Lock
Join date: Oct 2008
70 IQ
#10
Quote by naedauuf

That said, it was a good advert. I thought it was going to be a suicide help line ad or something. I think they were going for shock value, so people would talk about it (and it worked).

By that line there, it's obvious to me that it was a bad advertisement.

So many commercials today don't have any punchline until the last few seconds. That's so shitty. The whole commercial could be of a crying baby on a 747 and at the end somehow be about Cialis.

To be OT though, I didn't like the commercial.
Quote by Trowzaa
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soundgarden1986
vaporwave queen
Join date: Jun 2006
647 IQ
#11
Quote by eGraham
By that line there, it's obvious to me that it was a bad advertisement.

So many commercials today don't have any punchline until the last few seconds. That's so shitty. The whole commercial could be of a crying baby on a 747 and at the end somehow be about Cialis.

To be OT though, I didn't like the commercial.


Yeah same. I've seen countless ads where I had no clue what it was about until the last two seconds
primusfan
Conspiracy Music Theorist
Join date: Mar 2004
836 IQ
#13
I'm a Hyundai owner with a history of anxiety/depression.

Thumbs up from me.
#DTWD
JimmyBanks6
Cant Steal Ma Santa Hat
Join date: Jan 2009
40 IQ
#14
wait, they have a fuel cell vehicle coming on the market?
Sell and Promote your music TuneHub!



wy is yer mad at muy gramhar fer?


Quote by jimmyled
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aparently i ar smrt?
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jimmybanks youre a genius


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naedauuf
Registered User
Join date: Dec 2009
20 IQ
#15
Quote by eGraham
By that line there, it's obvious to me that it was a bad advertisement.

So many commercials today don't have any punchline until the last few seconds. That's so shitty. The whole commercial could be of a crying baby on a 747 and at the end somehow be about Cialis.

To be OT though, I didn't like the commercial.

Yea but think about it. You or me or probably most people who are going to and have posted in this thread have not and would not have seen this commercial. Now here we are discussing Hyundai's new water car. They wanted to advertise it, they succeeded.
Quote by MetalGS3SE
This is the best idea I have ever heard. Ever.

Naedauuf for president people.


eGraham
Rattle That Lock
Join date: Oct 2008
70 IQ
#16
Quote by naedauuf
Yea but think about it. You or me or probably most people who are going to and have posted in this thread have not and would not have seen this commercial. Now here we are discussing Hyundai's new water car. They wanted to advertise it, they succeeded.

Only we're not discussing the car, we're discussing the method used in the commercial lol. I agree with you to a point, though--the emotional factor has done its job. Whether or not that makes it right to do is still not decided for me.
Quote by Trowzaa
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~ A Rolling Potato Gathers No Moss ~
zincabopataurio
Registered User
Join date: Aug 2009
70 IQ
#17
I thought the concept was pretty funny actually, but I guess looking good on paper isn't the same as the actual thing.
naedauuf
Registered User
Join date: Dec 2009
20 IQ
#18
Quote by eGraham
Only we're not discussing the car, we're discussing the method used in the commercial lol. I agree with you to a point, though--the emotional factor has done its job. Whether or not that makes it right to do is still not decided for me.

It was definitely the low ground they took, I'm not saying is a classy ad, just a pretty functional one
Quote by MetalGS3SE
This is the best idea I have ever heard. Ever.

Naedauuf for president people.


JimmyBanks6
Cant Steal Ma Santa Hat
Join date: Jan 2009
40 IQ
#19
This just brings more environmental issues, I'm assuming they are getting hte hydrogen through water decomposition, what are they using to decompose the water, natural gas?

The life cycle of the energy and CO2 due to the decomposition is likely higher than that of just burning gasoline, making there no benefits.

What are they doing to secure the hydrogen, a leak could lead to a hydrogen explosion from the oxygen in the atmosphere.

edit/ id like to see some life cycle analysis and how the safety is being ensured on this vehicle :/
Sell and Promote your music TuneHub!



wy is yer mad at muy gramhar fer?


Quote by jimmyled
jimmybanks youre a genius.


aparently i ar smrt?
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jimmybanks youre a genius


GO SENS GO
Last edited by JimmyBanks6 at Apr 25, 2013,
AeroRocker
I'm too old for this ****
Join date: Oct 2007
70 IQ
#20
Actually, looking at it again, I like it even more.

All you see is a guy going into his car with the garage closed. You ASSUME he is trying to kill himself, just because you are so used to the idea that cars emit poisonous gasses. However, we soon see that he's totally fine, and did nothing more than take a rest in his car. Cars are moving in the right direction.

Good ad.
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JimmyBanks6
Cant Steal Ma Santa Hat
Join date: Jan 2009
40 IQ
#21
Regarding the ad:

Look how many of you now know about Hyandais new fuel cell car!

Advertising success.
Sell and Promote your music TuneHub!



wy is yer mad at muy gramhar fer?


Quote by jimmyled
jimmybanks youre a genius.


aparently i ar smrt?
Quote by dyingLeper
jimmybanks youre a genius


GO SENS GO
Tempoe
. . . ∆ . . .
Join date: Oct 2008
210 IQ
#24
Ironic with the number of people claiming their cars are death traps over the years
crazysam23_Atax
Feuergesicht
Join date: Oct 2009
490 IQ
#25
Quote by naedauuf
It was definitely the low ground they took, I'm not saying is a classy ad, just a pretty functional one

Ok, but the issue is that they took the low ground. I mean, they could have easily gotten their point across with a directly informative ad, as "standard" as those type of ads are. Think about it, just line up a few scientists (read: actors playing scientists) in a silly but smooth montage, that explains how their car is cleaner. It would get the point across without being on the low ground, so to speak.
Morphogenesis26
UG Nerd
Join date: Apr 2011
30 IQ
#26
Quote by AeroRocker
Actually, looking at it again, I like it even more.

All you see is a guy going into his car with the garage closed. You ASSUME he is trying to kill himself, just because you are so used to the idea that cars emit poisonous gasses. However, we soon see that he's totally fine, and did nothing more than take a rest in his car. Cars are moving in the right direction.

Good ad.


...Then why did he have the gas pipe coming through the window?
WCPhils
UnBanned
Join date: Sep 2010
10 IQ
#27
Quote by crazysam23_Atax
Ok, but the issue is that they took the low ground. I mean, they could have easily gotten their point across with a directly informative ad, as "standard" as those type of ads are. Think about it, just line up a few scientists (read: actors playing scientists) in a silly but smooth montage, that explains how their car is cleaner. It would get the point across without being on the low ground, so to speak.

Yea, but nobody would be talking about their ad like we are now.


Also, it wasn't even bad. People need to learn to take a joke...
___

Quote by The_Blode
she was saying things like... do you want to netflix and chill but just the chill part...too bad she'll never know that I only like the Netflix part...
Last edited by WCPhils at Apr 25, 2013,
raoooos
gaffer
Join date: May 2010
50 IQ
#28
Quote by crazysam23_Atax
Ok, but the issue is that they took the low ground. I mean, they could have easily gotten their point across with a directly informative ad, as "standard" as those type of ads are. Think about it, just line up a few scientists (read: actors playing scientists) in a silly but smooth montage, that explains how their car is cleaner. It would get the point across without being on the low ground, so to speak.

And absolutely nobody would remember it. This isn't even low ground anyway. It'd be better if the man proceeded to demonstrate the car's capabilities by driving off a cliff.
lol nah bish
crazysam23_Atax
Feuergesicht
Join date: Oct 2009
490 IQ
#29
Quote by WCPhils
Yea, but nobody would be talking about their ad like we are now.

Eh, true. Although, people might talk about it if it was well-done.


When you think about it, though...are people who are offended by the ad now willing to buy the car? I doubt it. They alienated a portion of their possible buyers.
jrcsgtpeppers
Tab Contributor
Join date: Feb 2009
171 IQ
#30
i think that bitch needs to get the cactus out of her ass and realize her dad is a moron for killing himself. he actually thought his life was hurting him more than him dying would hurt his family and friends. what an asshole pussy faced ******
vIsIbleNoIsE
The Asian-Viking Paradox
Join date: Feb 2006
60 IQ
#31
the woman's blog is why we can't have nice things
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Weaponized
Join date: Mar 2011
41 IQ
#32
Quote by jrcsgtpeppers
i think that bitch needs to get the cactus out of her ass and realize her dad is a moron for killing himself. he actually thought his life was hurting him more than him dying would hurt his family and friends. what an asshole pussy faced ******

do you know depression leads to irrational thinking? I think you of all people should know about irrational thinking.
naedauuf
Registered User
Join date: Dec 2009
20 IQ
#33
Quote by crazysam23_Atax
Eh, true. Although, people might talk about it if it was well-done.


When you think about it, though...are people who are offended by the ad now willing to buy the car? I doubt it. They alienated a portion of their possible buyers.

Off the top of my head I can't think of any "good" ads, honestly. The only ones that fill my head are controversial ones like this. Remember that Sony ad with the black chick and the white chick I am talking about it, so it did it's job.
Quote by MetalGS3SE
This is the best idea I have ever heard. Ever.

Naedauuf for president people.


Last edited by naedauuf at Apr 25, 2013,
soundgarden1986
vaporwave queen
Join date: Jun 2006
647 IQ
#34
Quote by jrcsgtpeppers
i think that bitch needs to get the cactus out of her ass and realize her dad is a moron for killing himself. he actually thought his life was hurting him more than him dying would hurt his family and friends. what an asshole pussy faced ******


>implying suicidal people are in a normal state of mind
jrcsgtpeppers
Tab Contributor
Join date: Feb 2009
171 IQ
#35
Quote by Weaponized
do you know depression leads to irrational thinking? I think you of all people should know about irrational thinking.

out of all people i would know depression too huh? i know it does, i are mind and brain genius. irrational thinking isnt an excuse for killing yourself though. to kill your own body your brain has to be broken. its completely illogical.
i bet he ****ed some other chick, and couldnt live with it, maybe someone raped him, or his mom, or his wife, or his kids, whatever it is, the rest of his family could deal with it and help him make it thru it. life offers a lot of things, more than god can offer you. theres no reason to be dead. its really anti productive IMO. out of all the days iv wanted to run and jump out my window i always said no because i knew il be fine, because this has happened before and in order for me to be in the same situation again i would have to had survived it before, so i can do it again and grow strong and get thru my problems. this man, and everyone else who kills themselves are pussies.
Weaponized
Join date: Mar 2011
41 IQ
#36
Quote by jrcsgtpeppers
out of all people i would know depression too huh? i know it does, i are mind and brain genius. irrational thinking isnt an excuse for killing yourself though. to kill your own body your brain has to be broken. its completely illogical.
i bet he ****ed some other chick, and couldnt live with it, maybe someone raped him, or his mom, or his wife, or his kids, whatever it is, the rest of his family could deal with it and help him make it thru it. life offers a lot of things, more than god can offer you. theres no reason to be dead. its really anti productive IMO. out of all the days iv wanted to run and jump out my window i always said no because i knew il be fine, because this has happened before and in order for me to be in the same situation again i would have to had survived it before, so i can do it again and grow strong and get thru my problems. this man, and everyone else who kills themselves are pussies.

this is my favorite thing I have ever read on my time on UG

do you have a twitter I can follow?
Burgery
crack hitler
Join date: Nov 2009
81 IQ
#37
good ad
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TunerAddict
Real Ass Nigga
Join date: Aug 2008
80 IQ
#38
Hyundai owner here.

Hyundai is god, all other car manufacturers wish they were Hyundai. Awesome ad, awesome car.

Thank you,

Lee Park
Quote by jrcsgtpeppers

If women can be annoyed there arent any women incongress I should be allowed to be pissed off there are no members of pink floyd or the beatles in congress.
supersac
Tab Contributor
Join date: Aug 2009
93 IQ
#39
i should feel bad but the only thing i could think of when i read the chicks blog post was
"well if her dad had this car he might still be here"


im a horrible perosn

but we are talking abonut this commercial so i guess the ad did its job even if it is in bad taste
people die all the time people comit suicide everyday
it bad and it hurts people but its a part of life
gotta learn to deal with it
Last edited by supersac at Apr 25, 2013,
WCPhils
UnBanned
Join date: Sep 2010
10 IQ
#40
Quote by TunerAddict
Hyundai owner here.

Hyundai is god, all other car manufacturers wish they were Hyundai. Awesome ad, awesome car.

Thank you,

Lee Park
That's a funny way to spell Subaru
___

Quote by The_Blode
she was saying things like... do you want to netflix and chill but just the chill part...too bad she'll never know that I only like the Netflix part...
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