#1
Hey guys how's it going?

I'm beginning to get paid work as a producer and I wondered if I could get some opinions on desired/acceptable/expected rates for project studios, either from the perspective of artists that have used them, or producers like myself, who run them.

When I say 'project studio', I'm talking a small scale, maybe even single room set-up. My personal studio is in a decent sized separate room in my flat with a rig including a MacPro running ProTools and Logic, and stacked to the eyeballs with plug-ins and sample libraries, a Project Mix I/O interface, Tannoy monitors and 2 pretty top end condenser microphones. I also have 2 keyboards and an electronic drum-kit, as well as a range of instruments and effects. I am a proficient programmer, arranger, composer and songwriter, skills I use when working with artists.

The results achieved in my studio can be heard here:
https://soundcloud.com/handsdownmusicproduction

Everything on that SoundCloud has been entirely produced, recorded and mixed “in-the-box”, by me, in my project studio, using a combination of real and virtual instuments.

I have some pricing bands for different services that I plan to provide, and I would be greatly appreciative of you guys if you could, based on the music in the above link, tell me your expected price for a given service provided by a set-up like mine by answering the following questionnaire. Please type the question number, followed by the letter of the corresponding price band in the multiple choice, as well as any further advice/comments you may wish to add.


1. Simple Recording Hourly Rate - a rate for use of the recording facilities without specific production skills (e.g. arrangement needed programming) needed from me. This would be things like voice over work, singing on pre-prepared backing tracks.

A) £10-20 ($15–30) [€10-25] /hr
B) £20-30 ($30–45) [€25-35] /hr
C) £30-40 ($45–60) [€35-50] /hr
D) £40-50 ($60–75) [€50-60] /hr


2. Production & Recording Hourly Rate - a rate for use of the recording facilities with specific use of production skills. For singers/songwriters/artists who have a basic outline for a song, but want a full arrangement with elements such as layered vocals, strings, drums, bass, piano, guitars etc. arranged and recorded. Also potentially aimed at bands who wish to spend less for more. The rates include my rate as a session player on the production.

A) £10-20 ($15–30) [€10-25] /hr
B) £20-30 ($30–45) [€25-35] /hr
C) £30-40 ($45–60) [€35-50] /hr
D) £40-50 ($60–75) [€50-60] /hr


3. Per Track Recording Rate - a rate for use of the recording facilities to produce a basic demo without specific production skills. Ideal for singers/songwriters/artists who want a basic demo (piano/acoustic guitar and vocals) of a song for promotional purposes. (calculated by multiplying the average time taken to record such a demo by the previous rate bands)

A) £30-60 ($15–30) [€35-70] /track
B) £60-90 ($90–135) [€70-105] /track
C) £90-120 ($135–180) [€105-140] /track
D) £120-150 ($180–225) [€140-175] /track


4. Per Track Production Rate - a rate for use of the recording facilities with specific use of production skills to produce full demo. Ideal for singers/songwriters/artists/bands who want pre-production demos, higher quality promotional material or releasable tracks. (calculated by multiplying the average time taken to record such a production by the previous rate bands)

A) £70-140 ($105–210) [€80-160] /track
B) £140-210 ($210–315) [€160-245] /track
C) £210-280 ($315–420) [€245-330] /track
D) £280-350 ($420–530) [€330-410] /track


4. Per Track E-Production Rate - a rate for use of the recording facilities with specific use of my production skills to produce full demo from a guide track (acoustic guitar & vocal of acceptable or above quality) transferred to me online. Ideal for singers/songwriters/artists/bands anywhere, who want pre-production demos, higher quality promotional material or releasable tracks. (calculated by multiplying the average time taken to record such a production by the previous rate bands – 10% for the freedom working on my own schedule affords me)

A) £63-126 ($95–190) [€80-160] /track
B) £126-189 ($190–285) [€145-220] /track
C) £189-252 ($285–380) [€220-295] /track
D) £252-315 ($380–475) [€295-365] /track


6. Per Track E-Arrangement Service- a fee for the arrangement and programming of a convincing virtual instrument part (e.g. strings, drums, percussion). Ideal for singers/songwriters/artists/bands who want place-holder and permanent instrumental parts on their song, which might otherwise be too impractical or expensive to get.

A) £20-40 ($30–60) [€25-45] /hr
B) £40-60 ($60–90) [€50-70] /hr
C) £60-80 ($90–120) [€70-100] /hr
D) £80-100 ($120–150) [€100-120] /hr


7. Demo Mix Service - a rate for the production of a competent but not final, high quality demo mix of a track.

A) £10-20 ($15–30) [€10-25] /track
B) £20-30 ($30–45) [€25-35] /track
C) £30-40 ($45–60) [€35-50] /track
D) £40-50 ($60–75) [€50-60] /track


8. Stems Release Fee - a rate for the handing over of all stems for a track (obviously conditional upon full payment for services of recording/producing said track)

A) £10-20 ($15–30) [€10-25] /track
B) £20-30 ($30–45) [€25-35] /track
C) £30-40 ($45–60) [€35-50] /track
D) £40-50 ($60–75) [€50-60] /track


A Quick listen to the SoundCloud , and an answer to just 8 questions would really help me assess my pricing from a more informed perspective and any advice from anyone with an angle would be a wonderful bonus. Thank you all in advance!

Dan
#2
As I answered in your other identical thread, it's hard for anyone here to really tell you this. Prices vary from area to area. Your best bet is to look at the competition in YOUR area and decide how what you're offering competes in quality. From there, pick a price point that will result in you being as busy as you want to be.

Keep in mind that, with your setup, you will not be able to record full bands, drum kits, etc. That may be reflected in your price.

When you advertise your price, too, people want to know what they are getting. Sure, from a practical standpoint, if it sounds good, it IS good, but when people are comparing your studio for their voice-over work and Finklestein Sound Services advertises on their website that they have a U87 and a R121, and you advertise that you have "2 pretty top end condenser microphones", I know which place I'm booking. Sure, maybe my assumption is wrong, but most people will say, "If he had a U87, he'd say so." Your price is already in question based on that fact that nobody really knows what they're getting.

As I mentioned, too, your fee for releasing the tracks to the client is outrageous. This should be included in the price. Mixing, etc. though, should/could be extra.

I run a project studio myself here in southern Ontario and I charge $25/hr (or $120/ six-hour day) for a facility that can record a full band live off the floor with a full drum kit - 16 tracks at a time, with separate monitor mixes for each musician. Most of my mics are mid-range mics that would typically be found in pro studios. I don't have a U87 or an R121, but I do have an SM7b, an MD421, a Rode K2, etc. My mix room / "voice and guitar room" has acoustic treatment. By comparison, a pro studio around here is about $100/hr. At that ridiculously low price, I get about one job a month. Mind you, that's all I really have time for. I'd probably be busier if I advertised more.

CT
Could I get some more talent in the monitors, please?

I know it sounds crazy, but try to learn to inhale your voice. www.thebelcantotechnique.com

Chris is the king of relating music things to other objects in real life.
Last edited by axemanchris at Jun 1, 2013,