One of the most important aspects to properly optimizing web pages for specific search terms is the ability to develop content in a manner that is potable to search engine spiders. There is a distinct writing style that search engines are looking for in regards to ranking websites, one that is difficult to teach and even more difficult to learn on your own. It combines the ability to relay information in a stylized and flowing manner while at the same time gearing content towards the keywords being optimized for. There is a balance here that can be difficult to understand and cultivate for many businesses in-house, which is why we see so many SEO companies shaping rankings with teams of skilled writers developing content for their clients.
Last edited by seogl41 at Sep 26, 2013,