Another reason top SEO experts are so effective at gaining top results is the amount of manpower that they are able to put towards developing content and also updating it regularly. As important as getting out there is staying out there, and as top search marketing firms typically have a team dedicated to each clients marketing campaigns, the ability to post content and update regularly is simple enough. It can be difficult to accomplish this for the long term when doing this on your own, which is why so many SEO companies find themselves leading the way in natural rankings for their clients.