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Dregen
-
Join date: Dec 2007
2,365 IQ
#1
article: http://www.castanet.net/news/Canada/120654/Twice-the-music-half-the-time

Want to listen to a shorter tune by Justin Timberlake? Or maybe a cut-down version of Katy Perry's latest hit?

An Alberta radio station is promising listeners "twice the music" by cutting all of its song times in half, to an average of two minutes.

The station, 90.3 Amp (CKMP) in Calgary, changed to a format called QuickHitz one week ago.

Its owner, Newcap Radio, describes the switch as a first for a radio station in Canada and perhaps the world.

Steve Jones, vice-president of programming for the company, said Friday that a few stations in the United States have adopted the short song strategy part-time trial. But the Calgary station is the first he knows of that has made the move permanently, around-the-clock.

The company spent two years analysing behaviour of its radio listeners, Jones said. It found that people's attention spans have changed when it comes to music and they often listen to portions of songs or fast-forward through tunes on their iPods.

"The idea of three-and-a-half- and four-minute songs goes back to the 50s and 60s and the need to be on a 45 RPM record, to be in juke boxes and on the radio," said Jones.

So he said Newcap decided to scrap the established formula and try something new.

"There's been a lot of excitement about the idea that you can listen to a radio station for 15 minutes and hear six or seven or eight songs and feel that sense of momentum and energy."

A company in Vancouver, SparkNet Communications, supplies the QuickHitz sliced songs to the Calgary station. Jones said professional music producers take out long intros and repeated choruses, and make the shorter versions sound seamless.

He said the Calgary station was selected because it's in a tight top 40 market in a city that's relatively young and progressive.

Some of the company's other 89 stations may someday adopt the same format, he said, depending on their audience.

He admits the mini music move isn't for everyone, and that the Calgary station has received both good and bad reaction.

"We're very comfortable with not everyone liking the radio station. That's to be expected."

Calgary singer Jann Arden vented on Twitter that the station is basically messing with art and, amid expletives, called the people running it "morons."

"Can anyone recommend half a good book I should read?" she wrote.

"The NHL is only having one period this season. Makes sense. Those games are just too long."

Jones said editing songs for radio play has been done for decades. For instance, he said, Don McLean's classic American Pie was cut to four minutes from 7.5 so it could be played on air.

"This idea that somehow music is sacred and should never be tampered with is ludicrous."

He said no other artists or record labels have complained about the editing.

And the Calgary station doesn't play Jann Arden.

"That has nothing to do with the fact that she's taken to the Internet in a rage of hatred against us," Jones said. "It really is the fact that her music isn't suited to the format and hasn't been for decades."

Newcap Radio owns K96.3 and Country 100.7 in Kelowna.


grindcore's getting closer and closer to trending lol
Last edited by Dregen at Sep 2, 2014,
slash_GNR666
Dan! Dan! Dan! Dan! Dan!
Join date: Jun 2009
374 IQ
#2
Half the thread

TL;DR: An Alberta radio station is promising listeners "twice the music" by cutting all of its song times in half, to an average of two minutes.
Quote by lambofgod127
btw im in hs and im almost 18 so if u do think she was flirting with me dont say that its wrong im almost a grown man.




༼ ▀̿Ĺ̯▀̿ ̿ ༽ WE ARE ROB ༼ ▀̿Ĺ̯▀̿ ̿ ༽
Dregen
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Join date: Dec 2007
2,365 IQ
#3
Quote by slash_GNR666
Half the thread

TL;DR: An Alberta radio station is promising listeners "twice the music" by cutting all of its song times in half, to an average of two minutes.


case in point
JackSaints
Titleless Peasant
Join date: Mar 2013
213 IQ
#5
Pop songs are ridiculously short as it is. This is obviously the radio station for people with terribly low attention spans.
I have nothing important to say
Dregen
-
Join date: Dec 2007
2,365 IQ
#8
Quote by jazz_rock_feel
This happened a while ago and they've already said they're not doing it. Too many artists threatened them with litigation.


ahhh

one of my professors just mentioned it today during class so i thought there might be a little interest. i don't listen to the radio, i was just appalled by the cultural significance i guess.

edit: i guess saying i don't listen to the radio when my user title is a reference to The Killers is a little ironic
Last edited by Dregen at Sep 2, 2014,
Eastwinn
through being cool
Join date: Dec 2008
3,131 IQ
#10
Quote by Dregen
grindcore's getting closer and closer to trending lol


one day :')
i don't know why i feel so dry
Jackintehbox
Banana in the street
Join date: Oct 2007
82 IQ
#12
Songs at or under 4 and a half minutes already feel really short to me.
WCPhils
UnBanned
Join date: Sep 2010
731 IQ
#13
You can't take my 13 minute deafheaven songs
___

Quote by The_Blode
she was saying things like... do you want to netflix and chill but just the chill part...too bad she'll never know that I only like the Netflix part...
jazz_rock_feel
UG Resident
Join date: Jun 2006
2,342 IQ
#16
Quote by Dregen
ahhh

one of my professors just mentioned it today during class so i thought there might be a little interest. i don't listen to the radio, i was just appalled by the cultural significance i guess.

It is crazy that we've come to a point where a 4 minute tune is too long for peoples' attention spans.
crazysam23_Atax
Feuergesicht
Join date: Oct 2009
5,710 IQ
#17
Quote by jazz_rock_feel
It is crazy that we've come to a point where a 4 minute tune is too long for peoples' attention spans.

I'll take a 30 minute Bach tune over these shitty 2 minute tunes any day! HARRUMMPH!
Burgery
crack hitler
Join date: Nov 2009
3,179 IQ
#18
"The idea of three-and-a-half- and four-minute songs goes back to the 50s and 60s and the need to be on a 45 RPM record, to be in juke boxes and on the radio," said Jones.

is this nigga serious
Quote by JamSessionFreak
lots of really smart stuff
Eastwinn
through being cool
Join date: Dec 2008
3,131 IQ
#19
Quote by crazysam23_Atax
I'll take a 30 minute Bach tune over these shitty 2 minute tunes any day! HARRUMMPH!


'Bach tune'
i don't know why i feel so dry
Wiegenlied
Registered Usurper
Join date: May 2008
1,620 IQ
#20
I think 4 minutes is the ideal length for a song, at least if its verse/chorus structured. The ones the succeed are your epics like bohemian rhapsody or any pink floyd song, but even then they have a few that drag. Very few artist can pull off long songs and less are attempting it. I think the further we go into the future the shorter radio hits will become.
Quote by Night
wtf is a selfie? is that like, touching yourself or something?
Wiegenlied
Registered Usurper
Join date: May 2008
1,620 IQ
#21
Quote by crazysam23_Atax
I'll take a 30 minute Bach tune over these shitty 2 minute tunes any day! HARRUMMPH!

Yeah but youre admittedly crazy
Quote by Night
wtf is a selfie? is that like, touching yourself or something?
crazysam23_Atax
Feuergesicht
Join date: Oct 2009
5,710 IQ
#23
Quote by Eastwinn
'Bach tune'

Yes, Ean. TUNE.


...
Deal with it!

Quote by Wiegenlied
Yeah but youre admittedly crazy

Yes...
MeTallIcA313
Baby Please Don't Go
Join date: Jun 2009
279 IQ
#24
A lot of pop songs are stupidly repetitive, so no harm done.
Ssargentslayer
Registered Abuser
Join date: Sep 2007
780 IQ
#25
Hey that was here. They didn't go through with it lol no one likes that station anyways.
Thrashtastic15
socialist cuz bernie xd
Join date: Mar 2009
697 IQ
#28
sort of like how teh average calgarian can only stomach one period of a flames game ooooo gotem
chaoticfables
all she needed was some
Join date: Jan 2008
2,012 IQ
#29
Quote by captainsnazz
i'm 12 and what is radio

holy crap I haven't seen this in a while
my e-wife
mdwallin


soundcloud
a stupid scrapbook for my music
Dregen
-
Join date: Dec 2007
2,365 IQ
#31
Quote by MeTallIcA313
A lot of pop songs are stupidly repetitive, so no harm done.


think about it this way

>you're hearing a 'whole' song condensed into half the time
>song's rotation is faster
>you're going to hear that song twice as often

also, if you don't think that this could've been a sign of something awful culturally, as well as a precedent for the changing rights of creative property, you're dumb

and dude, you listen to Metallica LOL
Last edited by Dregen at Sep 3, 2014,
MadClownDisease
Just a Turing Machine.
Join date: Apr 2006
982 IQ
#32
Basically they're just taking the idea of a radio edit a bit further by making shorter radio edits, aiming for around 2 minutes on average. Meh doesn't sound that ridiculous to me.
Ssargentslayer
Registered Abuser
Join date: Sep 2007
780 IQ
#34
Quote by Thrashtastic15
sort of like how teh average calgarian can only stomach one period of a flames game ooooo gotem

Yeah **** em
Guodlca
Registered Abuser
Join date: Feb 2010
426 IQ
#37
My favourite songs are over 20 minutes long.
Not sure if a sig is a necessity.
MeTallIcA313
Baby Please Don't Go
Join date: Jun 2009
279 IQ
#38
Quote by Dregen
think about it this way

>you're hearing a 'whole' song condensed into half the time
>song's rotation is faster
>you're going to hear that song twice as often


Oh god you're right! I guess I should stop listening to this Canadian pop station then.

Quote by Dregen
also, if you don't think that this could've been a sign of something awful culturally, as well as a precedent for the changing rights of creative property, you're dumb


I really doubt this will become a trend. Ssargentslayer already mentioned they didn't go through with it, so the station must of gotten shit for the idea.

Quote by Dregen
and dude, you listen to Metallica LOL


so..?
Eastwinn
through being cool
Join date: Dec 2008
3,131 IQ
#39
guys, i listen to long songs frequently and let me tell you how their superiority transfers directly to me

my favorite song is 8 days long
i don't know why i feel so dry