#1
Why would someone buy a guitar that looks old and beat up?

Do you really think it will make you play it like you've been playing it for years or do you really think it sounds "vintage"

Girls will think it looks ugly....most people will say, he look at that old, ugly beat up guitar he's playing.....He must not be that good.....

Help me understand.

Here is an example:

http://www.americanmusical.com/Item--i-ESP-TE202-3TB?src=Y0802G00SRCHCAPN&gclid=Cj0KEQjws8qgBRCLp-aploLbqcQBEiQAm0rD50vx0NcUVuU2j-48hs1WpVzwTowYNi8IfVR1ggNg15EaAkxJ8P8HAQ

In my mind it's like doing to a car show and seeing a classic car at the show that looks like it fell off of a cliff and people say "wow, he must be a really amazing driver".
#2
It's like acid-washed jeans. People pay more for stuff that looks "worn in". Why? Because people are stupid, that's why.