Saw this youtube video earlier:
Not entirely sure how I got to this video but that's not important.

At around 0:23, he doesn't seem to be picking, just holding that thing on the strings, sounds sort of like playing a cello

What is that? I'm kind of intrigued to get one..
That's an eBow.
Sturgeon's 2nd Law, a.k.a. Sturgeon's Revelation: “Ninety percent of everything is crap.”

Why, yes, I am a lawyer- thanks for asking!

It is very impotent to success a business.