#1
friend found a guitar in his basement and we cant find any info as to name brand besides sears roebuck on the back of the neck here are some pics it is an SG ripoff. and appears to have SR on the head stock





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#2
tokai i beleive...
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#4
If that IS a Japanese Tokai then it'll be a pretty decent guitar. I know this sounds a bit crap, but the printing style on that label looks pretty old!
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#5
no idea as to if it is a tokai since it doesnt say. but would that be a good guess?
Butters I'd rather be a crying little pussy, then a faggy goth kid

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#7
how could i have missed it i bet you the SR stands for Sears Roebuck is it possible??? maybe a private label tokai for sears? his dad said it was a early 70's model guitar which i could see since it is an SG style. but any other ideas???
Butters I'd rather be a crying little pussy, then a faggy goth kid

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#8
Well apparently Sears did sell guitars back in the day. Perhaps it's a Tokai rebranded for Sears, or just sold there?
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#9
Well either way...it looks sweet, but the big question....does it SOUND good?
#11
Looks better than most Sears guitars, what with the humbuckers and block inlays and all, and it appears to be in VERY good condition too. Well done!
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#13
Yes, it is a Sears Roebuck brand guitar - essentially, a Silvertone (produced by DanElectro) rebranded for Sears. Until the late 60s / early 70s, Sears would sell Silvertone almost exclusively. For some reason, in the early 70s, they stopped selling Silvertone, but were selling essentially the same model guitars under the Sears Roebuck brand. I'm not 100% sure if the guitars were still made by DanElectro at that point or if they were built elsewhere. But since they looked exactly the same, I would suspect they were still made by DanElectro. Eventually, Sears also started flogging Harmony guitars, and eventually Yamaha as well.

They weren't that high quality. Even though they were made in Japan, they were still low end starter guitars, although probably better quality than most low end starter guitars made in China and Indonesia today. Back in the late 70s / early 80s, you could get these things out of the Sears catalog for something like $79. I'm sure it's worth more than that these days, especially to people collecting these vintage guitars. The fact it's also in excellent condition certainly helps. I know it looks great from those pics.

Still though, it's a cool find, and I would definately keep it if nothing more than for it's vintage status.
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#14
The guitar in question is mine - it sounds as good as it looks (its pretty good )

I went looking through various silverone and dan electro galleries and couldn't find anything with the little atom logo... shouldn't that be a dead giveaway?




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#15
Hi,

I bought this exact model of guitar from Sears around 1975 when I was in high school. I also purchased the amp that Sears was selling at the same time. I really liked the guitar and remember the day it was delivered. I eventually sold it and the amp several years later to a student at Ohio State. I was also a student then and needed the $$ to pay for tuition. Wish I could have held on to the guitar. I have a Fender (electric) and an Ibanez (electric/acoustic) which are fine too. Anyway, thank you for the sharing the picture. It brought back great memories.
#16
Quote by GeneScites
Hi,

I bought this exact model of guitar from Sears around 1975 when I was in high school. I also purchased the amp that Sears was selling at the same time. I really liked the guitar and remember the day it was delivered. I eventually sold it and the amp several years later to a student at Ohio State. I was also a student then and needed the $$ to pay for tuition. Wish I could have held on to the guitar. I have a Fender (electric) and an Ibanez (electric/acoustic) which are fine too. Anyway, thank you for the sharing the picture. It brought back great memories.

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