Ever heard that song by Cream? I listened to it after somebody told me that the rainbow had a beard, and they told me it was from that song...

How do you pronounce it?

More importantly: How do I get that sound like the lead guitar? What effects is Clapton using?
Peavey HP Signature EXP (SH4 JB/ SH2 Jazz)
Jackson DK2M
Fender MIM Stratocaster HSS
Fender MiM Telecaster

EVH 5150 III w/ EVH 2x12 cab
Peavey Vypyr Tube 60
Fender Blues Jr.

Boss ME-50; NS-2; RV-5; BF-3
MXR M101 Phase 90