Do you think this is cool for what it is? Why does ESP make these crazy things? Is it just to showcase their talent for building guitars?

Be cool.
I don't think it's cool at all, but someone must, because they're selling 'em.
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I don't know why they make them, other than it looks good, and probably plays amazingly too.

Wish I had one, but would never pay for one. Never.
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Unless otherwise stated, assume everything I say is in my opinion.
Schecter does stuff like that too. Some of em look cool. I like the ones with nose art and pinups on them. Same reason lots of custom shops were doing cartoon graphics in the 80's. Some people really dig em. Personally, I'd rather have binding and stuff, but sometimes a good gimmick goes a long way on the amusement scale.