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#1
Absolut riles Americans drunk on nationalism



The nation's bloggers and some other easily offended people with access to computers recently picked up on an advertisement for Absolut brand vodka that ran outside the United States; for the Pat Buchanans of the world, it seemed to heighten the menace posed by America's greatest military threat: Mexico.

The advertisement depicted a map of the Mexican border extending to the Pacific Northwest and through the Southwest, with the words "In An Absolut World" running across it. Maybe if the company had put the words in Spanish, no one would have caught on.

Absolut's advertising campaigns have long tried to equate the word "Absolut" with "perfect," and the message of this specific campaign was somewhere along the lines of: In a perfect world, Mexico would not have lost the Mexican-American War. A closer reading of it might be: In a perfect world, the Americans wouldn't have been such dicks and stolen your land. And our vodka company understands this.

But after complaints from a conservative columnist and dozens of boycott threats, Absolut was browbeaten into an apology.

"In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut said in an attempt to repel any and all criticism that might come its way.

The company probably wanted to finish off its disclaimer with a statement about consuming alcohol while pregnant and drinking responsibly.

While the advertisement was not supposed to offend, disparage, advocate, lend support to, reflect or even influence consumers in any way, Absolut acknowledges that the campaign was intended to evoke "a time which the population of Mexico might feel was more ideal."

It was a time before the United States claimed that Mexico invaded our territory and shed American blood. In fact, the territory in question was very much in dispute because no one had ever agreed on where Mexico ended and Texas began. When Mexico refused to sell its North American territory, President James Polk sent troops hoping there might be a skirmish that would give the United States a justification for war.

There was a war, and Mexico lost 40 percent of its territory, which is why we don't attend the University of Central Mexico.

Granted, the Mexican government was extremely unstable at the time. In 1844, it went through four presidents, compared to the modern-day United States that will stick with even the worst of presidents for eight years. The American-populated independent country of Texas already revolted successfully, and Mexico probably wouldn't have been able to hold down the rest of its land for long.

In the end, the Absolut ad only reminded Mexicans of what everyone already knows: America has a long history of taking land from the people who were there first. Still, I imagine that people would have been less upset - 63 percent of people in a Los Angeles Times online poll planned on boycotting the product - if the advertisement hadn't touched on immigration issues. Had the campaign been targeted toward American Indians and portrayed an "Absolut World" as one where indigenous people had not been given blankets infected with smallpox, the reaction would have been less vehement.

After all, as far as America is concerned, the American Indians have their reservations and casinos and don't really have the population necessary to bother anyone. But Absolut's Mexico campaign managed to hit conservative America's sore spot: immigration.

The real issue with the advertisement wasn't the implication that Mexico wants to take military control of the land, but that Mexico has already started to do this by populating us with its emigrants.

The people angry about this ad are the people angry about the American Southwest's large Hispanic population, and the detriments to our nation they imagine would result from this immigration.

Absolut shouldn't have had to apologize for offending bigots - this is like apologizing for making a hemophiliac bleed. But if they feel the need to placate this segment of the population, it would be easy. Just make a map that has all the continents labeled "The United States of America." And that would be an Absolut world.

As you can see I'm mexican but I'll save my comments for later.
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#2
Wall of text!!
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#3
in an absolut world their wouldnt be a mexico ;-)... jk btw i am mexican american.

I dont find the add shocking or anyhting
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#4
It was that or just putting the link, the important thing is the picture though.
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Quote by pinheadslts75
People come up with the dumbest names for sexual acts. And the most disgusting concepts for sexual acts.

I'm tempted to report this thread because of how weird this is getting.



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#6
I love how Canada is intact

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#8
that'd be kinda cool I guess, idk why people are being offended by it.

... but I don't want to be a mexican

Edit: stupid ad idea though
#9
that map doesn't matter to me, i'd still be in alaska. although, i might be russian.
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#10
**** that!
i live in arizona, i don't want to be part of ****ty ass mexico.
even though %99 of the people here are illegal. :P
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#11
Saying "America stole all that land from Mexico and are terrible people for it" is all well and good, or would be if it was the complete truth. Im not saying that America never has, and isn't presently engaging in empire building, but to say that all that land was forcibly stolen from Mexico is wrong. Yes there was a great deal of contention across the areas now known as California, Arizona, Texas ect... But the vast majority of the pacific northwest was largely un-inhabited by anyone. Mexicos claim to the land that it didn't have the population to fill was no more ligitamate than anyone elses. So when your told that we killed the Mexicans in order to take all of the western United States your leaving out an important little fact, not to mention that the Dutch and French were making claim rights to the same Pacific Northwest territories.
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#13
Well, in my opinion I couldn't care less about the ad, in fact I would have never noticed if it wasn't for the outrage that caused in the US.
We all know the history of that but just like slavery should have been forgiven by now, most of us real mexicans don't give a **** about the land that was stolen.
It's not like there'll be a riot tomorrow claiming the land back, most people see it and it's like "hey that looks cool", really nobody cares, this ad was intended for Mexico only, I don't get how some americans made this a big deal.
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Quote by pinheadslts75
People come up with the dumbest names for sexual acts. And the most disgusting concepts for sexual acts.

I'm tempted to report this thread because of how weird this is getting.



I saw x/taluha get her clock
#14


In a absolut world... not even Mexico wants Mississippi.

But seriously, who cares? It's a damn ad.
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#15
I think the Americans who are bothered by this need to calm down, its a damn ad not reality.
I can just see the US Senate voting to ban the name taco's, because of this, and renaming them FREEDOM Shells. And Salsa will now be 'All American diced vegetable FREEDOM hot sauce.'
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#16
damn beaners better stay in tha land we told them they can have before we take that too
(jk)
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#17
it was kind of a bad idea. should have seen it coming
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#18
both countries genocide-ed the native americans and took the land for themselves. theres no honor among thieves. i dont have nearly as much sympathy for the mexicans as i do for the native americans on this issue. in a perfect world north america would still belong to the people who had it before europeans stole it from them. that genocide was the greatest atrocity in human history so far, imo.

it reminds me of the princess bride:

"you are trying to take what i have rightfully stolen."
.
..
...
I have no opinion on this matter.
#19
I wouldn't have given the ad more than a raised eyebrow, but i don't like the way the post paints americans with a broad (negative) brush. This bit in particular pissed me off:

In the end, the Absolut ad only reminded Mexicans of what everyone already knows: America has a long history of taking land from the people who were there first. Still, I imagine that people would have been less upset - 63 percent of people in a Los Angeles Times online poll planned on boycotting the product - if the advertisement hadn't touched on immigration issues. Had the campaign been targeted toward American Indians and portrayed an "Absolut World" as one where indigenous people had not been given blankets infected with smallpox, the reaction would have been less vehement.
After all, as far as America is concerned, the American Indians have their reservations and casinos and don't really have the population necessary to bother anyone. But Absolut's Mexico campaign managed to hit conservative America's sore spot: immigration.


It singles out the United States for a number of things, and then goes on to make a largely unfounded claim that people's disagreement with the ad stems from racist bigotry.
First of all, an ad which showed America as populated by American Indians would have been less offensive not because Americans are terrified of Mexicans, but because that would be a much more legitimate point. The dig on Americans for using smallpox blankets is unfair seeing as the Spaniards who would go on to form Mexico slaughtered the Aztecs. Mexico wasn't there first either.

The line, "America has a long history of taking..." also unfairly singles out America; its imperialism came at a time of imperialism by all Western powers. In a war between two basically Western powers, America won land that was largely unpopulated by citizens of either. That's not imperialist injustice, it's one government besting another on an even playing field. America didn't invade land populated (for the most part) by Mexican people. It took land that the Mexican government claimed and instead claimed it for itself.

The assertion that American distaste with the ad stems from immigration tensions sounds reasonable, but is not backed up by evidence in this piece. The claims that this equates to "racist bigotry" across the board cross the line in terms of unfounded accusations.

I think a boycott of the ad is an overreaction. I vehemently disagree with the conservative pundits on TV who rant and rave about the threats of Mexican Immigration. I believe in reforming immigration law to make it easier to immigrate to the U.S. and I oppose making English the national language. I take a very liberal approach to the topic of immigration. That being said, I did not find the original post to be a fair or intelligent review of the facts, and I am personally offended at the way my country's history is unfairly singled out for criticism.

Quote by Zugunruhe
both countries genocide-ed the native americans and took the land for themselves. theres no honor among thieves. i dont have nearly as much sympathy for the mexicans as i do for the native americans on this issue. in a perfect world north america would still belong to the people who had it before europeans stole it from them. that genocide was the greatest atrocity in human history so far, imo.

it reminds me of the princess bride:

"you are trying to take what i have rightfully stolen."

yup.
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^ wow i actually almost missed that hahaha iforgot your a genious


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Last edited by iforgot539 at Apr 10, 2008,
#20
I really don't care. It's an ad selling vodka, not trying to incite a revolution or something.
#21
Quote by Zugunruhe
both countries genocide-ed the native americans and took the land for themselves. theres no honor among thieves. i dont have nearly as much sympathy for the mexicans as i do for the native americans on this issue. in a perfect world north america would still belong to the people who had it before europeans stole it from them. that genocide was the greatest atrocity in human history so far, imo.

it reminds me of the princess bride:

"you are trying to take what i have rightfully stolen."


Holy contradiction Batman!

Mexico killing native americans ??? WTF? At that time there were hardly any mexicans(native americans included) living on those lands, the mexican government was worried about the lack of population and the least they wanted was less population on those lands.

Mexico as a country, after 1821, never exterminated native mexicans/americans, to steal their land.
Mexico inherited the land that the Spanish conquered.
Before they came there were only tribes distributed almost everywhere, and most of them were rivals.
If we had killed our natives/indians we'd hardly have our distinctive tanned people, and most of us would be caucasic.

And lastly some of you seem to forget that there are mexicans that have lived in those conquered lands for more time than any caucasian american, or can you tell me what happened to the mexicans that were living in those lands ?.

If you have any info that proves me wrong please post it, it'll be really interesting for me to read.
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Quote by pinheadslts75
People come up with the dumbest names for sexual acts. And the most disgusting concepts for sexual acts.

I'm tempted to report this thread because of how weird this is getting.



I saw x/taluha get her clock
Last edited by millencolin182 at Apr 10, 2008,
#22
perhaps the ad was genius...

LOOK AT THE PUBLICITY IT IS GAINING

that = good ad :-)
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#23
Quote by millencolin182
Holy contradiction Batman!

Mexico killing native americans ??? WTF? At that time there were hardly any mexicans(native americans included) living on those lands, the mexican government was worried about the lack of population and the least they wanted was less population on those lands.

Mexico as a country, after 1821, never exterminated native mexicans/americans, to steal their land.
Mexico inherited the land that the Spanish conquered.
Before they came there were only tribes distributed almost everywhere, and most of them were rivals.
If we had killed our natives/indians we'd hardly have our distinctive tanned people, and most of us would be caucasic.

And lastly some of you seem to forget that there are mexicans that have lived in those conquered lands for more time than any caucasian american, or can you tell me what happened to the mexicans that were living in those lands ?.

If you have any info that proves me wrong please post it, it'll be really interesting for me to read.
no, the land was still stolen. just because there was more mixing of the popultations doesnt change the fact that it was stolen. the mexican government is not a body of native americans, they were exterminated and replaced with spanish rulers. all the power of the natives was already wiped out. you said yourself, all the independent tribes were "united" under spanish rule. genocide is not a good thing, even if you got it over with by 1821.

both nations stole their lands by force from the natives. we just took it from mexico. i have no sympathy for mexico or either of us, because neither of us should be there. if we were better at stealing land then mexico, good for us. we shouldnt have been conquering lands in the first place.
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I have no opinion on this matter.
#24
who would get offended by this? it's true. plus they make good vodka so they can say whatever they want as far as I'm concerned.
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#25
Quote by millencolin182
Holy contradiction Batman!

Mexico killing native americans ??? WTF? At that time there were hardly any mexicans(native americans included) living on those lands, the mexican government was worried about the lack of population and the least they wanted was less population on those lands.

Mexico as a country, after 1821, never exterminated native mexicans/americans, to steal their land.
Mexico inherited the land that the Spanish conquered.
Before they came there were only tribes distributed almost everywhere, and most of them were rivals.
If we had killed our natives/indians we'd hardly have our distinctive tanned people, and most of us would be caucasic.

And lastly some of you seem to forget that there are mexicans that have lived in those conquered lands for more time than any caucasian american, or can you tell me what happened to the mexicans that were living in those lands ?.

If you have any info that proves me wrong please post it, it'll be really interesting for me to read.


The Spaniards killed Native Americans by the boatload. As its successor, Mexico must answer for that to a certain extent.

Mexico was a WESTERN COUNTRY. Founded in the NINETEENTH CENTURY. It held that territory for LESS than THREE DECADES. That wasn't Mexico per se, it was land in North America that the Mexican government claimed for colonial means. It became land in North America that the United States claimed for colonial means. Neither of the two had national claims to that area. Sure there were some colonists, but not many. It was by and large Native American tribes that identified with neither.
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^ wow i actually almost missed that hahaha iforgot your a genious


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#26
Shut the **** up. America is stupid.
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#28
Quote by InvaderTSN
I really don't care. It's an ad selling vodka, not trying to incite a revolution or something.

Agreed
#29
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fixed
#30
in a truly absolut world there would be no such thing as history


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#31
Quote by millencolin182
Absolut riles Americans drunk on nationalism



The nation's bloggers and some other easily offended people with access to computers recently picked up on an advertisement for Absolut brand vodka that ran outside the United States; for the Pat Buchanans of the world, it seemed to heighten the menace posed by America's greatest military threat: Mexico.

The advertisement depicted a map of the Mexican border extending to the Pacific Northwest and through the Southwest, with the words "In An Absolut World" running across it. Maybe if the company had put the words in Spanish, no one would have caught on.

Absolut's advertising campaigns have long tried to equate the word "Absolut" with "perfect," and the message of this specific campaign was somewhere along the lines of: In a perfect world, Mexico would not have lost the Mexican-American War. A closer reading of it might be: In a perfect world, the Americans wouldn't have been such dicks and stolen your land. And our vodka company understands this.

But after complaints from a conservative columnist and dozens of boycott threats, Absolut was browbeaten into an apology.

"In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut said in an attempt to repel any and all criticism that might come its way.

The company probably wanted to finish off its disclaimer with a statement about consuming alcohol while pregnant and drinking responsibly.

While the advertisement was not supposed to offend, disparage, advocate, lend support to, reflect or even influence consumers in any way, Absolut acknowledges that the campaign was intended to evoke "a time which the population of Mexico might feel was more ideal."

It was a time before the United States claimed that Mexico invaded our territory and shed American blood. In fact, the territory in question was very much in dispute because no one had ever agreed on where Mexico ended and Texas began. When Mexico refused to sell its North American territory, President James Polk sent troops hoping there might be a skirmish that would give the United States a justification for war.

There was a war, and Mexico lost 40 percent of its territory, which is why we don't attend the University of Central Mexico.

Granted, the Mexican government was extremely unstable at the time. In 1844, it went through four presidents, compared to the modern-day United States that will stick with even the worst of presidents for eight years. The American-populated independent country of Texas already revolted successfully, and Mexico probably wouldn't have been able to hold down the rest of its land for long.

In the end, the Absolut ad only reminded Mexicans of what everyone already knows: America has a long history of taking land from the people who were there first. Still, I imagine that people would have been less upset - 63 percent of people in a Los Angeles Times online poll planned on boycotting the product - if the advertisement hadn't touched on immigration issues. Had the campaign been targeted toward American Indians and portrayed an "Absolut World" as one where indigenous people had not been given blankets infected with smallpox, the reaction would have been less vehement.

After all, as far as America is concerned, the American Indians have their reservations and casinos and don't really have the population necessary to bother anyone. But Absolut's Mexico campaign managed to hit conservative America's sore spot: immigration.

The real issue with the advertisement wasn't the implication that Mexico wants to take military control of the land, but that Mexico has already started to do this by populating us with its emigrants.

The people angry about this ad are the people angry about the American Southwest's large Hispanic population, and the detriments to our nation they imagine would result from this immigration.

Absolut shouldn't have had to apologize for offending bigots - this is like apologizing for making a hemophiliac bleed. But if they feel the need to placate this segment of the population, it would be easy. Just make a map that has all the continents labeled "The United States of America." And that would be an Absolut world.

As you can see I'm mexican but I'll save my comments for later.


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Well written, good points, did you actually write it?
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#32
"What say you Mr American Ambassador?"

"Fuck Mexico!"
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#33
Quote by dannyniceboy
perhaps the ad was genius...

LOOK AT THE PUBLICITY IT IS GAINING

that = good ad :-)

Only in America.

Here in Sweden, where the vodka's from, no one cares.
Well, it's still funny, but not all that.
#34
Fuck I'm all for Mexico dominating the hemisphere.

I get so ****ing tired of hearing about the "evil Mexicans" taking over. What a bunch of horse****. 150 years ago it was the Irish, Italians etc.

I say let the entire ****ing Mexican country in, and deport all the redneck fatties

Less ugly redneck chicks, more sexy Mexican girlies FTW.

We basically stole that land anyways. Manifest destiny and all that bullshit.
Last edited by WNxScythe at Apr 10, 2008,
#35
Goes to show that Americans have no sense of humor.
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#36
I don't even Like Vodka, but I'm having some o' that.
It's a pretty funny ad.
I Don't get why people are so annoyed by it, If carlsberg ran

I wouldn't be put off it.
#37
Quote by iforgot539
The Spaniards killed Native Americans by the boatload. As its successor, Mexico must answer for that to a certain extent.

Mexico was a WESTERN COUNTRY. Founded in the NINETEENTH CENTURY. It held that territory for LESS than THREE DECADES. That wasn't Mexico per se, it was land in North America that the Mexican government claimed for colonial means. It became land in North America that the United States claimed for colonial means. Neither of the two had national claims to that area. Sure there were some colonists, but not many. It was by and large Native American tribes that identified with neither.


Mexico must answer for the killings of the Spaniards ??? What a load of BS. It was the natives along with the mestizos and some Spanish that were born in Mexico the ones who fought the independence war. As soon as Mexico got its independence, slavery was abolished.
You don't see the remaining tribes in Mexico complaining about the killings or slavery of their ancestors, like the afroamericans do in the U.S., why?? because Mexico as a country was free, Mexico wasn't built by slaves, but by all of their citizens at that time.

The U.S. recognized Mexico as a country in the early 1820's, thus recognizing its territory.
You can't say that mexicans invaded the northern territory, we inherited it from the Spaniards.
With only 20 years old, the Mexican republic was still young and was having problems creating a stable government, having a big land to administrate and a greedy country in the border, while Mexico was still debating how and who should administrate the country, where a big reason for the invasion of those lands. It was almost as easy as stealing a candy from a kid.

*Fun fact*
Texas was invaded first by legal american immigrants but after 1830 american immigration was prohibited, thus making every new immigrant illegal, the immigration didn't stop after 1830 even though it was illegal.
The americans established colonies there and when they started to surpass the mexicans in numbers, they decided it was the time to separate from Mexico.

Would Mexico get its revenge in the future ???
I don't know, I don't care and I hope that I don't live to see that.

Se habla español

Quote by pinheadslts75
People come up with the dumbest names for sexual acts. And the most disgusting concepts for sexual acts.

I'm tempted to report this thread because of how weird this is getting.



I saw x/taluha get her clock
#38
Quote by InvaderTSN
I really don't care. It's an ad selling vodka, not trying to incite a revolution or something.


exactly, let them sell stuff how they want
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#39
If a alcohol company wants to advertise like this then they can.

They have nothing to gain as a company.

Personally i agree with their marketing.
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#40
I'm too busy not caring to be offended. All anybody does by bitching about the past is look stupid.
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