When you are thinking about buying an album, how much do the reviews matter? For me, they are sway me when I'm on the fence about a certain album. For example, Charlotte Sometimes' new album "Waves and the Both of Us"....I had heard the music on charlottesometimes.imeem.com but wasn't sure about it. All the reviews I've read have been very positive, so I wound up picking the album up...

What about you?

It depends, if the review is just plain badly written, I will ignore it.
Alot of reviews on this site seem massively biased anyways.