Visual Kei is a feminine fashion which means... you are suppose to look a bit like a girl. Some would say it is extreme including me, but I like it.
Btw Visual Kei musics primary idea isnt always to be great. The clothes and style is very important too, sometimes people just have them as idols since they look cool or cute. But those songs i wrote there is very good by my opinion, if you havent listened to them you should at least give one of them a chance.