Today I want to talk a little about some of the things you can do to build a solid and dedicated following. The three tips you'll find below are just some of the many things you can do, however I think they are those that will give you the best and longest lasting results. The best thing about them is that they are all things that you can set up once, and then update them when needed, allowing you to concentrate more on making great music.
1. Start a mailing list.
This is perhaps the most important thing you could ever do for yourself as an artist. You need a way to directly be able to address each and every one of your fans. Facebook and Twitter are useful, sure, but emails can be a lot more effective because they will more rarely get lost in a sea of information. You can use them to connect with your audience by letting them know of any new songs you have online, of any new release you have coming up and of any shows you're playing.
The one thing that you have to remember about is that nobody likes spam. If you book 4 shows a month and release 2 songs during that time, you don't need to send 6 emails out about all of that. I make a rule of not sending out more than 2 emails each month.
2. Be everywhere.
Your potential fans will without a doubt use many different ways to discover new music. It is in your interest to be everywhere. If having 2 songs on randommusicservice.com means that you can get two new dedicated fans, it's worth it. Make your music available everywhere you can. Every place like that gives you a few opportunities to make a few people listen to your music, and potentially become your fans.
The difficulty with this strategy is the temptation to be active on every site your music is available on. I don't think that's necessary. Figure out where you're getting the most results from and be active there. Concentrate on a few of those sites and dominate them. Eventually you'll have enough momentum that you'll be able to ease off a little and move on to the next one. But always, concentrate the most where you're getting the best results.
3. Give your music out for free
I think every music marketing guru will tell you the same thing. Give your music out for free. If you're reading articles like this one, I'll bet you're not complaining of having too many fans.
Nobody will just go ahead and pay for music they haven't heard. When is the last time you've just spontaneously bought a CD from a band you've never heard of and never heard any of their music?
You want people to fall in love with your music, so you need them to listen to it. You need them to be able to share it with all of their friends and infect them with it. The more the better. That's why you should give your music out for free.
Even better, give your music out in exchange for your new fans email. You get new fans and with their email, you get to keep them.
If you enjoyed this article, please visit my blog: http://welcomesound.wordpress.com. I write about making music on the computer, song writing and promoting music.