A brand new study conducted by a team of researchers from the North Carolina State University singled out what they see as the primary skill that young bands these days are lacking in order to succeed, focusing on the domain of "business communication."
Researcher Stephen Carradini pointed out: "I found that rock musicians, particularly those without major label support, face a unique set of challenges.
"The musicians had to communicate with a lot of audiences - fans, potential fans, booking agents, record labels, etc.
"They also needed to write in a wide variety of formats, from business emails to social media posts for fans to advertising materials aimed at attracting new fans.
"First, they have to build an audience - identifying and attracting fans on a consistent basis. This is fundamentally a communications challenge. How do you reach people who aren't fans yet?
"Second, musicians have to be prepared for slow growth - meaning that it will take a long time and a lot of work to reach a point of being economically self-supporting, rather than working multiple jobs.
"This slow growth means it's difficult for musicians to hire people with relevant skills to help them with their professional communication challenges. And that limitation is itself one reason that growth is slow."
Further focusing on the matter, Stephen added: "Musicians can rarely turn down gigs - even lousy gigs - because there are a finite number of venue bookers in any given region. And musicians can't afford to alienate people who control their access to venues.
"This means that musicians have to learn a very particular type of business communication skill - how to negotiate from a weak position.
"The work highlighted in this paper shows that the music business is distinct from other industries, but it's still a business.
"People who want to go into music would be well-served to find training in at least the basics of business communication, in college or elsewhere."