Activision Shelve Guitar Hero, For Now

Activision have said that they won't make another Guitar Hero until they are capable of delivering a "high level of innovation" to the game.

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Activision have said that they won't make another "Guitar Hero" until they are capable of delivering a "high level of innovation" to the game. This comes as something approaching good news for fans of the interactive music game, who had previously presumed the franchise to be dead. Activision CEO Bobby Kotick told The Guardian: "I think we've always said, if we don't think we can deliver great gameplay and innovative experiences, we won't necessarily put a product out." "With 'Guitar Hero' we didn't think the products that we could put out this year or next year would be right for delivering innovation to your audience - we felt that taking time to innovate was the right thing for the franchise." He conitnued: "Until we can deliver a really high level of innovation and tap into the high level of creativity and inspiration of the people we have making games, we won't put the products out." "That goes for everything - we've always subscribed to that philosophy." "Guitar Hero 5", Activision's last game, was released in 2009, to widespread praise. Thanks for the report to Gigwise.com.

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    Spoonerismz
    It's called "ROCK BAND" and it's been around since Guitar Hero 4. Oh yeah, and they have piano now. Just saying.
    HH_Emo_666
    If they're talking about not making a new game until it's inovated enough .. then they should have stopped after Guitar Hero: Metallica. That was the last game that actually had something new, the Expert + Drums (double bass pedal)
    blouchj
    lets just be serious, any innovation guitar hero ever made to their games was aborted by the next one. the battle challenges in 3, the song creater in 4, they just got away from the original point of why the first two or three were fun which was good song choices and something simple made just for fun. all they had to do was make better song choices in the later games and focus on making challenging charts to go with them instead of focusing on the other crap. plus they came out with too many all at once, but since it was kind of a passing fad, maybe that was good for them to get as much money as they could while it lasted.
    Holoogamooga
    Activision CEO Bobby Kotick told The Guardian: "I think we've always said, if we don't think we can deliver great gameplay and innovative experiences, we won't necessarily put a product out."
    Haaaaa!
    Guru.Guitar.Boy
    Activision is a busy juicing money from rich people and making me download more games! Theres like 8 or 9 Call of Dutys and like 10 Guitar Heros.
    technoguyx
    (so can CoD please die next?)
    YESYESYESYESYESYESYESYESYESYESYESYESYESYES Also, old news are old.
    Hamham272
    GenerationKILL wrote: A high level of innovation? How about ACTUALLY introducing something that helps teach people THE REAL GUITAR?
    It's a game GTFO On topic *cough* beaten by rockband *cough*
    FlyingPirahna
    I'd say it sold so badly because of oversaturation. All the band-specific full-price Guitar Hero games kind of made people choose between playing their favorite band's music on their own game, or getting a collection of songs from the regular GH games. And besides that, there was also the option of Rock Band to go with it. Too much of a product can kill a brand...(so can CoD please die next?)
    DethByHeadcrush
    Yeah, so Warriors of Rock was the last Guitar Hero released, but that wasn't Activision's actual latest release from all of their games.... And a new level of innovation? If they were holding true to that then they would stop releasing their other games like Call of Duty. And plus, they announced this nearly 3 months ago on their website anyways and gave the reason that the latest title only sold 100,000 copies worldwide. Do some research before you post stuff idiot.... Anyways, its about time. I had to sell my guitar because I developed really bad arthritis and have carpel tunnel problems from playing guitar hero. I can no longer play guitar, and I am only 16...
    PRSfanatic
    Because the other companies (Rock band) Actually made this a valuable tool for teaching guitar to kids, with real guitar controllers rather then the 5 button piece of crap in guitar hero. And thank god, maybe no more "xxx beat on expert 100% GH5000" in the related videos of guitar stuff on youtube.
    Datko
    Well everyone, expect Guitar Hero 6 around christmas time!!!
    PIMO
    wow really? Guitar Hero 5 was mentioned as the last game? -__- good job doing your research... This is good news though can't wait
    ctviens
    ryandevison wrote: Great job UG, its really Guitar hero: Warriors of rock.
    Great job ryandevison, you obviously can't read or you'd know that this article came from somewhere else.
    GenerationKILL
    A high level of innovation? How about ACTUALLY introducing something that helps teach people THE REAL GUITAR?
    Grudgeshredder
    PRSfanatic wrote: Because the other companies (Rock band) Actually made this a valuable tool for teaching guitar to kids, with real guitar controllers rather then the 5 button piece of crap in guitar hero. And thank god, maybe no more "xxx beat on expert 100% GH5000" in the related videos of guitar stuff on youtube.
    People will make custom homemade songs in the previous games and you will still get that same xxx beat on expert 100%. Good fight.
    ctviens wrote: ryandevison wrote: Great job UG, its really Guitar hero: Warriors of rock. Great job ryandevison, you obviously can't read or you'd know that this article came from somewhere else.
    Either way, Gigwise didn't do their research either, so he's still right.
    Pagan_Poetry
    "Guitar Hero Killed By Activision" "Activision Shelve Guitar Hero, For Now" Wow. So it's not gone? =[