UG editorial team. A group of people who are passionate about guitar and music in general.
Posted on Oct 02, 2013 12:30 pm
Indie rockers Arcade Fire have been confirmed as one of the performers at the inaugural YouTube Awards ceremony.
The event is set to take place on November 3 at Pier 36 in New York and will also feature music performances from Lady Gaga and Eminem. The 90-minute live show will present winners for six categories based solely on viewer votes.
As Billboard reports, Spike Jonze, the director of "Being John Malkovich," "Adaptation," and "Where the Wild Things Are" will be handling the ceremony's creative director duties. Actor Jason Schwartzman, known for his work in "Rushmore," "Slackers" and "I Heart Huckabees" will be in charge of hosting the event.
"We're trying to create live videos during the award shows so that the experience becomes more about creating than presenting," said YouTube's vice president of marketing, Danielle Tiedt. "Music is our bread and butter and our heart and soul here at YouTube. Our main goal is to not just do another award show. We wanted to do something special," she concluded.
When asked on whether 90 minutes may be a bit too long for a YouTube video, Jonze commented, "There are no rules. Why does there have to be rules? It's the internet."