Tumblr's music expert is claiming that the Arctic Monkeys are more popular than Lady Gaga on the blogging platform, NME reports.
Nate Auerbach recently revealed that in a 30 day period earlier this year, there were 57,000 posts tagged Arctic Monkeys on Tumblr. "This is bigger than Lady Gaga on Tumblr right now," says Auerbach, who is now working on a case study for Tumblr about Arctic Monkeys because of their unprecedented success on the site.
2014 is already shaping up to be a bumper year for Arctic Monkeys. The band recently headlined Madison Square Garden, the biggest headlining US gig of their career to date. They are also set to headline the main stage at Reading and Leeds festivals this summer. It will be the first time that the band has performed at the festival since they topped the bill five years ago.