Avenged Sevenfold: 'Metal's Taken a Beating, We Want to Make It Dangerous Again'

"We're building a cult," the band says.

Ultimate Guitar

US metallers Avenged Sevenfold recently discussed the current state of metal and their future ambitions, noting they are looking to bring metal back to its glory days. In the upcoming edition of Metal Hammer magazine, the band stated: "Metal's taken a beating, we want to make it dangerous again. "We're building a cult," the California five-piece added. A7X are busy promoting their latest studio effort "Hail to the King" and were recently confirmed as Download Festival 2014 headliners. During a separate Front Army chat, singer M. Shadows discussed the hate group had to cope with over the years, stressing that keeping everyone happy is an impossible task. "Every record we get sh-t," the vocalist said. "We get sh-t if we stay the same and we get sh-t if we change. When we put out 'City of Evil' after 'Waking the Fallen' there was a sh-tstorm. We thought it was really great but people were going 'This f--kin' sucks!' They were calling us sellouts - probably eight of the eleven songs on that record are over eight minutes long, that's like the least sellout move ever. You can't really win." "Hail to the King" dropped in late August via Warner Bros. As the group's sixth studio album, it topped the charts in six countries around the globe, including both UK and the US. The band recently premiered "Shepherd of Fire" music video, make sure to check it out below.

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121 comments sorted by best / new / date

    Making it dangerous? Seems like they've been playing it safe if you ask me...
    Now I may be one of a minority that actually likes A7X, but they certainly aren't making metal dangerous, they're just much sticking to a safe formula.
    Exactly... Their older stuff wasn't exactly god-teir amazing shit, but they tried to push the envolope abit, writing longer songs with interesting structures and some riffs in odd acccented timing (the breakdown in I wont see you tonight part 2 was in 7/4 if I remember), and it was definetely allot more creative than their new stuff
    Epi g-310
    I wonder if they'd be able to push metal into the mainstream if they did anything different though. I think, if they're serious about making metal as a genre come back, what they're doing is right on the mark because it opens up the door for other bands to experiment with the sound. If A7X releases a Lulu or a Path of Totality, their whole mission ends right then and there. Right now, they are undeniably the most popular metal band of their generation. It would be cool to see them take a risk, but given their mentality of "every record we release, we get shit," do you really think that's going to happen? Do you think it should? I think the best thing we could hope for is that they continue to do what they do in order to allow other bands that are more willing and able to take risks to come out of the woodwork.
    There's nothing dangerous about borderline radio rock. There's no ambition, nothing new, hell, Lulu was more dangerous than Hail to the King if you think about it.
    Is it just me or do these guys talk about how they want to be part of the BR00TALMETALZZZ club every time they make contact with another human? "Good morning, mr. Shadows, here's your cup of..." "We REALLY, REALLY want to represent metal, and..."
    Its mostly all taken from the same couple of interviews, as someone said previously it must be a slow news day.
    I guess you've been following them around 24/7? The media controls what you read. It's not their fault.
    The part about "everytime they make contact with another human" was exaggerated, it wasn't serious. I'm saying that they talk about "becoming one of the classic metal bands bla bla bla" in every interview. (And no, I'm not talking only about what UG posts about them every day.)
    You're not making it dangerous again by copying the sound of one of the most succesful metal albums ever made..
    I wouldn't say that they are bad, but I wouldn't say that they sound anything like a classic metal band....Jason Newsted's new disc reminds me much more of classic riffing and sound than this band's latest disc.
    Go home Shadows, you're drunk I like A7X, not my favorite band but they make decent music. However I'm sick of this bs almost as if they're claiming to be the saviors of metal, give me a ****ing break.
    I had the same thoughts. Some of their stuff like City of Evil is pretty good, but nothing on Hail to the King was original, and they seem to have an ethnocentric view in the metal world.
    Exactly, I don't know how a band could call them selves the metal saviors if all their albums in some way copied other groups the White Album (is this a copy of Metallica's metallica being called the black album or the beatles white album, probably the first.....) is the only original thing they released that didn't directly sound exactly like it was trying to be (Hail to the King SOUNDS like its trying to be the black album)
    Flying Afros
    If anything, I think the scene coming out of Savanna, GA(Baroness, Kylesa, Zoroaster, etc.) and bands similar to them (Anciients, Horn of The Rhino, 500 others) are "saving metal." They're influences seem to be drawn from death metal like Opeth and Entombed all the way back to Sabbath, Zeppelin, and Floyd, to Dio, Metallica, all the way thru Death, Cynic, and beyond. These are the guys worth supporting. /rant
    Tim the Rocker
    Seriously? "Make" it "dangerous"... "again"? These guys are so f*cking lame...
    I think he's being watching too many old videos of Axl Rose beating the shit out of audience members, I don't think he realises that with Axl it wasn't an act, he's genuinely a psycho.
    They just want to be like GG Allin, but they didn't get the cue that he was actually throwing shit instead of incorporating it in his music.
    We need more musicians like him. Except ya know....not doing some of the stuff he did live. I mean the beating the shit out of and on some occasions having sex with audience members is fine to an extent. But just take out the literal shit throwing....
    "Dangerous" in which you don't understand in this context is being pointed towards the genre. You have Pop which is practically the leading genre to this generation which is "dangerous" due to the fact of their large spread audience. By "dangerous" he is meaning he wants metal to stand out and appose a threat to other genres as basically the pinnacle of music.
    I'm not a fan of their music and I avoid them at all costs, but it's getting to a point where they're really becoming freaking annoying. Can someone just shut them the f*ck up about being metal?! It's like they're trying to convince themselves that they're metal. "We wanna make metal dangerous again." How? By dressing like d-bags with backward hats and Mohawks? Yeah, that'll do it!!
    These guys are the reason metal is dying down, because many people think this is the best it gets
    Huge a7x fan, but they really need to shut up and keep playing music....
    I remember watching Headbanger's Ball premiere the video for Unholy Confessions. MTV2 did a "Making the Video" episode for Beast and the Harlot. Bat Country made it all the way to number 1 on Total Request Live. They won Best New Artist (a fan voted category) at the 2006 VMAs. It's pretty cool to see a group with real talent slowly rise to the huge band they've become.
    They used to have talent before they became derivative and bland.
    What are you talking about? Their music has always been good. The problem isn't their music sucks, is that since (In my humble opinion) their white self-titled album their music has sounded the same, they're not changing enough. They're not being "dangerous", they're unfortunately just playing it safe.
    The hell are you talking about? None of thaaaat album sounded the same at all?!
    All of those songs were written in the 80s or 90s they sold out. they collaborate w Beiber
    The only thing they're building a cult of is 13 year old scene girls, seriously these guys are like the One Direction for emo kids.
    >wants to make metal dangerous and interesting again >continues to put out same tired album we've heard a million times over and over again >tours in busses surrounded by women and piles of money and have bodyguards >internet collectively shits itself
    They want to "make it dangerous again". Is that something you make plans to do? That's like saying "we are making plans to be more spontaneous". I understand what they are saying though. I wish them the best. They are good, they just need to play and not try to sound impressive with talk...impress with music!
    Ax7 have turned in to Metallica...mediocre music n self righteous n incoherent babble.
    I somewhat agree. All of the Metallica influence has really musically dulled them down. No disrespect to Metallica, but come on... "City of Evil" and "Waking the Fallen" are where it's at. Long songs with many different genre/style changes and countless bridges. It's like once Hetfield walked on their tour bus in '06 it's all they've wanted to be. They need to stop and re-identify themselves. I dig their attitude, because honestly can you blame a band for striving to be the personal best they can be... but both the media and Avenged needs to stop talking about Metallica.
    Avenged Sevenfold is like the Fall Out Boy situation. Haters all over the place and mostly just because its popular. I was that guy. I hated Fall Out Boy till I sat down and listened to the songs that AREN'T singles and to be honest, up until the latest album their singles were NOT representing the rest of the album well. A7X are metal. Metal and rock have been constantly evolving and changing beasts. For people who hate them so much you can't seem to help yourselves by giving them your attention and thats what it boils down to. Don't like them? Don't listen. I'm not a huge fan but M.Shadows is ambitious and I like that. I wish them nothing but success because through all the naysayers these guys paid their dues. You think Avenged sucks? Make your own band and be a huge commercial success. If you CAN'T do it? Then shut the hell up. I hope one day my band can see the success theirs does and it makes me want to step up my game.
    You look forward to putting out mediocre radio rock for tweens who only listen to that type of music because they think it makes them cool or they hate their parents? Way to aim high, bro.
    You're not going to make Metal dangerous again by making watered down Hard Rock/Metalcore, no matter how many trendy 14 year olds you attract.
    Please tell me if I'm wrong, but I could have sworn that sometime back in the day AX7 said they were more of a hard rock band than metal and now they're talking about being all metal again?!?
    The only thing dangerous about their music is how shitty it is. It could be classified as a health hazard due to how much vomiting it can induce.
    This band is one reason why metal is less dangerous. All scene kids thinking they are heaviest and best metal band ever.
    This is getting ridiculous. .I'm starting to blame the media though, not the guys. I'm a big fan and was a little annoyed the first time or two they compared themselves to Metallica, but now it's about all they get asked (notice how the interviewer's question is never in the article, just the band's response taken out of context). We've heard that they're 'going back to their roots' and 'keeping it simple' and trying to 'emulate the greats'. .now for the love of God, let them continue with their awesome tour and go cover another band that's got an album in the works
    Why do all the newer "metal" bands feel the need to assert their own opinions on where "metal" is going? If metal isn't "dangerous" anymore, its because those same bands made it that way. Plus I think its incredibly lame for bands to report on the "scene" their in and then make statements about how they're going to do this or that for it. Just play your damn music and let all the *******s bickering on the internet figure out where its going to go. I am not a fan of anyone who boasts about how they're going to "save" this or that, when what they're actually doing is just talking out of their asses about arbitrary shit that doesn't matter. Make good music, and put on good live shows, thats all a band should be concerned about.
    AAaahhhh boy. We need Pantera back, these a holes are as lame and none metal as it comes. You can try to look and sound metal, that still dose not mean you are metal.
    Wish they'd shut up about it now, all this "we're the answer to metal's salvation" bullshit is making me feel that metal is just embarrassing and who gives a **** anyway...put up or shut up, hail to the king isn't that strong of an album in my opinion and won't be saving metal, not that it particularly needs saving.
    This 'covered in tattoos and piercings with black hair' thing needs to die. The problem with this band is that they try to turn metal into something popular that can be played on the radio for everyone to enjoy and that's not what metal is.
    THIS!!! Thank you for putting into words what I've been thinking all these years. I have a problem with bands like A7X that try to make metal popular. Metal is sort of the black sheep of all genres and shouldn't have to be popular in order to survive. Trying to dumb it down for the masses isn't the answer.
    While i don't agree with the notion that Avenged Sevenfold is dumbing down their music simply because they approached one album with a back-to-basics approach, I still understand your point. However it's not like they are magically dumbing down the entire genre by making the music that they make. If they were to bring metal back into the mainstream, the bands receiving the spotlight would attract new fans into the genre. In time many of those fans would likely begin to dig deeper into lesser known bands, causing more money to flow into both the mainstream and the underground scene. This would allow bands unwilling to conform to the industry, or groups that don't want to sacrifice integrity to fit the needs of a label, to potentially make more money just by the scene itself becoming larger. That would mean both mainstream and underground bands in the scene would be able to have access to better resources, equipment, venues, etc. Naturally some bands WOULD buy in and sell out, effectively dumbing down their sound for a pay check but not the bands with real musical integrity.g Of course I can't guarantee it would play out like that, but it seems like a realistic outcome to me.
    Black Sabbath Ozzy Osbourne Dio Metallica You were saying? OH WAIT THATS RIGHT. There isn't a million pounds of ****ing gain so they aren't metal amirite? What was considered metal back in the day could very well be called hard rock because of the difference in tone. Metal and rock have not stayed in one position. Theyve been ever changing since they formed. Go ahead. Tell me none of the bands I listed were heavy metal and almost everyone on this website will show you the goddamn door. The ignorance of these so called metalheads here is astounding.
    I think you missed the point. I think what he's trying to say is that metal music isn't made with the intention of being played on the radio and becoming popular. A7X talk like they're metal's saviors. They seem like they're trying to popularize metal. The bands you listed, while popular, still aren't as huge as someone like Bieber or that Minaj monstrosity. A7X seem like they wanna take metal to that level.
    Music has been and always will be made to be shared amongst others. With that in mind, when you commercialize your creation you will in fact make it so that you reach the maximum audience and you will of course try to find ways to advertise it and make it popular. Beiber is a non-issue here. When you sell out stadiums you cannot say for one second that those guys didn't want the commercialization or popularity, else they would stay away from it. There is some misconception that metal music should only be created by introverts with serious social issues and that isn't the case. They may never be metals saviors but if metal wasn't popular then neither would they be. I wanna see metal artists rise through the ranks and throw those wannabes with their 7 writers per song on their collective asses. Rock and metal in general should be ruling the soundscape. I stand behind shadows on this. I think trying to dismiss his intentions would mean you in fact have missed the point. (I say that with as little malice as possible.)
    I disagree (respectfully of course). I have no problem with metal being on the back burner. I've been a metal head my whole life and if it doesn't reach mainstream popularity, that's fine. I've never had a problem with the mainstream being unaccepting of metal music. Many bands, like Corrosion Of Conformity for example, will never become a household name. Nor will they get the respect/recognition they deserve from the mainstream. But I'm completely content with that. I, along with the rest of the fans, know they rule and I'm sure the band feels the same way. Also it's nice to actually have a friendly discussion on the matter. Most metal heads get riled up over this topic.
    Absolutely.(about the discussion). My reason for wanting them on the forefront is I believe in being paid well for what you do. If something is your way of life, don't do it for free. All these pop artists are rich because the labels are actually paying them and I bet bottom dollar people pirate the **** out of their music but I never see these pop labels complaining about sales. Rock and metal artists should at least be able to live comfortably if they have to be away from their families for months out of the year and not scraping by with dollar menu items.
    Yeah, but you can't really expect to play music (especially metal) and get paid well for it. Sucks, but that's the reality. The only way to get paid is to have people write your music for you and prance around onstage with a bunch of backup dancers while you lipsync to a backing track. I doubt labels pay them a whole lot. Actually, the labels just give them money to record, promote, etc. Being signed to a label is kinda like getting a loan with a horrible interest rate. A lot of these pop artists have endorsements, and I'm sure the bulk of their income is paid from the endorsers. Plus ticket prices are insane for their shows.
    Flying Afros
    Most intelligent and respectful argument on UG ever. Well done guys. (BTW nice avatar CFH...)
    omg A7x!, metal is NOT about being mainstream or popular! It's like these guys are trying to KILL the metal! we can't let this happen, guys.
    Not an A7X hater, but that song is pretty bad. They're trying really hard to copy Metallica and it isn't working for them.
    Ha Ha - Make it Dangerous..... By Copying everyone else. Avenged Sevenfold (I don't hold with A7X, it makes no sense) are F**cking lame, in fact their music is terrible and them talentless fools.
    Amen BrotherAx7 & FFDP are the mis representatives of metal to teenage moronsthey should go to a Sylosis show or Gojira Fear Factory Soulfly Mastodon Testament etc. they bring the pride in metal...Ax7 FFDP Metallica bring shame n alot of posers
    The bands that I respect the most - Opeth, Devin Townsend, Alter Bridge, hell, even Tonight Alive and their ilk (who UG should interview, by the way) don't crap on incessantly about revolutionizing image. They don't create stage names or wear costumes or theme their hair or talk about bringing metal back or whinge about getting hate. They just shut up, and play music. They talk about music. They write whatever they want when they want because they want to. They don't talk about changing their albums to be classic or order the drummer to rip off Lars Ulrich and Bill Ward or ape song structures because they were popular. So A7x, if you want to be taken seriously and NOT thrown in the can along with Black Veil Brides ("we're not a band, we're a community bringing metal back!") and Bullet For My Valentine ("Our next album will put us down in the books with Metallica"), shut the hell up about 'resurrecting metal' and getting hate and just write whatever flows. Don't restrict your brand new drummer who was recommended by the Rev himself (because he's brilliant)to mundane 4-beat patterns for the sake of creating a record that sound like Metallica. Stop coordinating stage outfits and just steer clear of interviews for a bit. Write songs you like, play songs you like, work hard and expand yourselves. THAT will gain you a thousand times more respect than shooting off your mouth about leaving a legacy and resurrecting metal. /rant over/
    I'm pretty sure I've written the opening riff a million times like Im sure a lot of people have. Then I threw it out because its trash.
    They sell out cuz they write shitty music n get praise for it...how can they follow up Nightmare w Black Album retwisted...just like Metallica...1 step foward 5 steps back...millions richer...must be nice
    A lot of people like their music. and btw a sellout is not someone that rights bad music. Also, how is it their fault that they get praised for their music?
    Sellout is used by 15 year olds. Don't pay him any mind.
    making mainstream music to make money...can't blame em...the Rev was the musician they will never be good again..they should have kept Portnoy....he can shit out better music
    Dude i feel like the only person that likes A7X. I hate when people call a band a sell out just because they got popular
    Actually, read the comments. A lot of people are saying they like the band, but it's this constant "we're gonna save metal!" "we are the next metallica!" "oh my god look how heavy and metal and awesome we are!" that is just embarrassing for fans of A7x and fans of metal.
    And don't be embarrassed of what they do. They're only saying what they hope to accomplish. You gotta have a goal to want to reach before you can reach it. I'm not embarrassed. Im also probably one of the few that will do the same for Black Veil Brides. Ill be stickin up for these guys till the day I die.
    Yea man..There are still some of us who appreciate music for what it is, and appreciate what the band members have done to get where they are. These guys are a massive inspiration to me.
    Honestly. I see their point. To me. It's not as dangerous and edgy...but it's also boring. Fuck. At least in the eighties, metal and hard rock were memorable and fun. British Steel Judas Priest, Motley Crüe, and the thrash guys. The music was different, edgy, and ****ing fun though. Shit I was I lived in the seventies and eighties...
    avenged sevenfold cant do anything right for all of the metal hipsters on ultimate guitar
    The problem wit A7x and why there music isnt the same is becouse they grew up. Some are married and have kids they arent living up the drinking and the parting like they used too. And the fact that the REV supplied those ****e insane drumbeats make a diffriance in there new style!
    Juat like Metallica they get shit when they stay the same, they change, they go back then again shit is everywhere... I love A7X because they dare to challenged them self.
    Wow, Avenged Sevenfold get so much hate these days. Sure some of the things Matt has been saying are a bit ridiculous, but they don't deserve this much hate.. I guess it's just another one of those bandwagon things *shrug*