Additional excerpts of Avenged Sevenfold cover story in the upcoming Metal Hammer magazine issue have surfaced, showing the metallers discussing their aim to bring metal to the masses. Singer M. Shadows initially shared a less optimistic stance, saying that in his opinion, "rock music is in a pretty rough place in America today. I don't feel that mainstream America really cares about rock music right now. Honestly, it's a little scary. It'd be cooler if there was a new 'Big Four' leading the charge and taking metal to a new place, but it's pretty obvious right now that metal is taking a beating. We want metal to be dangerous again. How cool would that be?" The hate band's been receiving was an obvious choice for discussion. Interestingly enough, Shadows possibly took a less direct jab at Machine Head frontman Robb Flynn and his ripoff accusations regarding the latest A7X record "Hail to the King." "No other metal band is doing what we're doing," the singer explained (via Blabbermouth). "We've all heard people in bands who I won't give any publicity to shouting their mouths off in recent months, but f--k the haters. People know that they'll get more attention by talking s--t about us and if that's the way they want to run their bands, that's fine, but it's not what we would do. We go out there and kill it every night and you can see what this means to people." Shadows also recalled the time around "City of Evil" record when the band booked 300-capacity clubs in Europe and sold merely 120 tickets while selling out 5,000-seaters in the US. "And now our ticket sales in Europe are just crushing what we're doing in the States," the vocalist added. "That's a pretty amazing feeling. It feels like we're truly building a worldwide cult. And that this is just the beginning of something special." Guitarist Synyster Gates also shared his point of view, stressing he is hoping that A7X aren't "the last of a dying breed," as well as his desire to keep fighting for the renaissance of metal. "We believe in this, and to see thousands of kids turning out for a show that we've put heart and soul into is f--king awesome," the axeman said just to optimistically conclude: "We all know that there's so much f--king more to come. And we want to take everyone along for the ride." "Hail to the King" dropped on August 27 via Warner Bros, topping the charts in six countries worldwide, including both UK and the US.