Avril Lavigne's New Video Might Be the Worst Thing in Music History

Actually, not really, but all aboard the hate bandwagon!

Ultimate Guitar

Avril Lavigne recently premiered the video for "Hello Kitty" single off her latest self-titled album, causing the internet to burst with rage.

The Chad Kroeger-co-written song didn't have much charm to begin with, but was certainly a bit odd, featuring loads of weird Japanese bubblegum pop dubstep or whatever you want to call it.

Strictly song-wise, it's a catchy ditty at best, if you're willing to allow yourself to bop your head to "Let's all slumber party / Like a fat kid on a pack of Smarties / Someone chuck a cupcake at me," "K-k-k-kawai" and whatnot.

So basically, it's not really a big deal and Avril's clearly not the first one to embrace such concept, nor the most extreme one in that view, not by a long shot.

But fans and press were really quick to senselessly bash the song, with even some of the more serious media outlets calling the video "an embarrassment in any language" or saying it will "make your eyes and ears bleed."

Anyhow, you be the judge, the video's right below.

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    Glass Prisoner
    What people think Marty Friedman is doing in Japan. What Marty Friedman is actually doing in Japan:
    I like Marty Friedman but I think his talent is wasted on Instrumental music tbh, he should put a band together.
    You should listen to one of his projects called metal clone X, with a melodic death metal singer. Its only metal versions of j pop songs but it has some realy great moments! The only problem is the drum machine he uses on every instrumental record..Just like ynggwie and others...!
    I actually think is instrumental stuff suits him best. Gives him room to really show off his music and not confining it to 20-45 seconds of a song.
    This really pushes my bullshit buttons. This is the definition of bad.
    I thought this was Avril Lavigne, a bit of a punk/rebel/skatergirl, not some weaboo taking rap lessons from Nicki Minaj. Bad doesn't even begin to cover a tenth.
    I prefer watching katy perry's latest. At least I can give myself a treat while watching it... if you know what I mean
    To be honest it's kinda shit but I could enjoy it if it weren't for the butchery of the entire concept of the Far East. Like, I'm embarrassed for her and I'm embarrassed for Japan having to be summed up in a set of identical backup dancers, a brand name and about two poorly pronounced words of its beautiful language.
    I was about to say that. I was learning japanese but after watching this video I think I'm just going to stop. Japanphiles tend to be the most sophomoric people on the planet.
    To be honest I don't think Lavigne can legitimately be called a Japanophile... Ultimately it's a varied culture so a lot of different kinds of people are interested in it. The Visual Kei fans, for example (yo), aren't going to be the same as the Attack on Titan fans. They all like Ghibli though. That shit be great. As a side note sorry for starting basically every comment I've ever written with "to be honest".
    I honestly find this no worse than anything else she has ever done. She has always been a leech at the bottom of the barrel, coming out with a different album for every pop fad of the last 15 years. Did distorted pop after Blink 182 became huge (I won't refer to that music as punk), now doing dubstep-ish type music now that Skrillex is popular and nothing but garbage in between. Musically, she has never earned her keep and she never will. Her next album will fall exactly in line with whatever has been popular in the months leading up to it. Yeah it sucks, but is anyone surprised?
    "She has always been a leech at the bottom of the barrel, coming out with a different album for every pop fad of the last 15 years" "Goodbye Lullaby" and "Let Go" both prove this statement wrong. Yes, this album is terribad and just a grab for money, but not all of her stuff is such.
    It's still better than anything Nickelback has done
    I see you like to play the bandwagon card to get up votes.
    And have it backfire because people aren't THAT blinded by the bandwagon, and everybody knows that no matter how bad they think Nickelback is, or how much they hate that brand of poppy radio-rock, it is an objective fact that they have several songs which are LEAGUES better than this.
    I like the sound in the last 15 seconds, it's the sound BMW's when you leave your seatbelt off while driving (I'm serious...). Very weird sample to use in aa song. Someone should let BMW know their brand (and seatbelt protection alarm) name is being tarnished by this crap!
    It's also the alarm played at intersections when a train is approaching here in Japan. Nice warning, but it's a shame it's included so late.
    Nero Galon
    I already covered this UG. Hire me.
    Meanwhile, in Japan, they have girls doing pop-rock the right way:
    (Safe to watch and listen to, I promise it won't give you cancer, unlike Avril Lavigne's advertisement... Wait, music video.)
    Am I the only one that can't figure out the difference between this and the typical pop music nowadays? What makes this so bad compared to that s**t?
    She is catching a lot of crap for this, but lets be honest if Ke$ha would of released it instead of Avril, it would of been a no.1 seller.
    I love how Chad Kroeger is now probably the best composer between the two of them
    I might be in a minority group to still think she's cute and likable, but everything she's released after the second album seems like seriously wasted potential. Doesn't even look enthusiastic, like she's being forced to continue performing.