Beats Music streaming service was officially launched yesterday (January 21), marking the entrance of Beats Electronics into the competitive world of music streaming.
What should make Beats Music different than the likes of Spotify, Pandora, Rhapsody and Rdio is the human touch. As chief executive Ian Rogers told Wired, "No one was doing a music service; everyone was building a music server."
So rather than just building a massive music database, Beats Music is focusing on detecting users' "music DNA" in order to bring them "the right song for right now." The service will use a distinctive algorithm for musical suggestions, reportedly unique enough to set Beats Music apart from the competition.
"In our experience, it's always been a living, breathing human who has brought us that song we fell in love with," the company stated. "We tried to remember a time a robot found us magic, but all we could find were the times the robot made us laugh: 'You like Pantera? Have you heard of Black Sabbath?' 'You like Mumford and Sons? Here's another song with banjos!'"
The official Beats Music commercial has also surfaced, featuring the company's chief creative officer, Nine Inch Nails frontman Trent Reznor, handling the narrating duties. Check it out below.
The app is currently available for Apple's iPhone and iPods, as well as Android devices and Windows phones. A specialized iPad version is in the works and should drop soon.
Have you checked out Beats Music yet? And do you think the service has a chance to make it big?