Black Veil Brides: 'People Write Us Off as Faggy Makeup Band'

Frontman Andy Biersack cites reputation frustrations as inspiration for "very angry" new album.

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Black Veil Brides frontman Andy Biersack has recently discussed frustrations behind the group's reputation of a "faggy makeup band," citing them among key inspirations for a "very angry" new album.

Asked about the lyrical content of the upcoming "Black Veil Brides IV" record, Andy told Revolver, "Very angry. I feel like in a lot of ways I had a lot of aggression towards the state of how we were perceived. Obviously some people will see, 'Oh, he's the guy who yells at awards shows' or whatever.

"But in a lot of ways, we had made this record ['Wretched and Divine'] so large in scale and had this grand story and we did the film. There was a certain level of frustration when you feel you do this thing so large and great, but there were so many people who just refused to listen to the songs, like, 'They're a faggy makeup band.' I think on some level, when I was younger that used to affect me.

"In a way, I enjoyed looking back on those feelings because I don't really care anymore. I can't write about things in the moment anyway, but in a way I wanted to re-tap into those aggressive feelings. I think if anything thematically there is a lot more angst on this record in general. I'm shooting from the hip a lot more on this one. There's no grand story and the metaphors aren't as strong. So it's a return to form - more like our first album, lyrically," the frontman noted.

"Black Veil Brides IV" is due out on October 28. Produced by legendary Bob Rock, you can pre-order the effort over on Pledge Music.

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    If this bothers them, they should try not being a faggy makeup band.
    Am I the only one whose noticed that their stage look isn't as bad as it used to be? On another note I think they're a very talented band musically and I'm looking forward to hearing the new album.
    They have cut down on the make up quite a bit to be honest. See the difference between their debut album and their most recent. It's a shame that people don't like them pretty much because of how they look. Their music is pretty decent, the talent in the band is really good too, though obviously personal preferences kick in (it's a shame that the make-up is a bit of an off-switch for many people).
    It's not just their look... their music is horrible too. They're just one of many, many crappy-to-mediocre bands that are cashing in on an image while riding the latest trendy wave all the way to the bank. Looking at this band makes me cringe and listening to them just makes me want to listen to ANYTHING else. If they were a decent band I wouldn't care what they look like but they're not.
    I desperately wish that this band (or rather just the lead singer, since he's the only original member) would've pursued their early sound rather than cashing out so early on their whole KISS-meets-A7X routine. And when I say their early sound, I'm talking way before their first album. Seriously, if you can find the original Black Veil Brides EP - the one that was produced in a garage in Ohio - it was a promising piece of post-hardcore. If (and it's a long shot) they were to pursue that sound on their upcoming material, I'd actually give them another shot.
    Even if they do, I bet people will still slag them off because of their image, like how quite a few people in this comment section are doing at the moment.
    Isn't every bands motive to make money? That's their career. They kind of have to live off of it. Why is it so bad they found a way to make money?
    Respectable bands make the music they want to make and try to find success with it. Bands like BVB (or rather, Andy Biersack) make music that'll get them money, reeking of commercialism. You can try to make money however you want, it's your choice, but don't complain when the backlash comes at you
    Eventually that may become the reason, but when bands start out, I think enjoying the music is the main reason. When it gets a bit boring, or you can't keep the energy up, then money weighs more as a reason to carry on. But in essence, a band is a business which needs money to carry on. Without it, they're out of the industry.
    I'm sorry but I honestly can't name a band that sounds like them. Even the band they're compared to the most, A7X are very different. Therefore I don't think you can refer to them as "trendy". And really the "they're only making music for money" argument is ridiculous as well, for any band. It's not like you can read they're minds and know what their motives are. Its ok to dislike them but the mindless bashing they get is just stupid.
    It's not "mindless bashing". You don't need to be able to read minds to understand what's going on. Maybe it's just a coincidence that their music AND image just happen to be a mash-up of what every emo/scenester wannabe teenage girl is throwing their money at these days. Just a coincidence, I'm sure. Black Veil Brides have about as much artistic integrity as One Direction... they just pretend to play metal. There's no other real difference.
    OK there are several things i'd like to say 1. Their image as of late has been very toned down. They no longer look like the wierdos they did a couple of years ago. It's very clear they've grown up from they're immature look. I'm not sure if you've noticed that. 2. As much artistic integrity of one direction? Are you aware of the level of musicianship of this band? I'm sorry but that was quiet a silly thing to say. 3. They have stated from day one they aren't a metal band. They just identify themselves as a hard rock'n'roll band. 4. I am not a "scenester" yet I enjoy their music and I'm not the only one like this. It's fair to say their music is there to be enjoyed by anyone.
    I don't care about their look. The problem is that their music is realy mediocre and for me personaly very boring. They are not the worst band ever but they aren't anything special either.
    The appearance of bands has never bothered me. Look how you look, why should you care what people think? It's just their music has never been great at all. I'm sure they have the skill to produce some great songs but I have no idea what they are trying to do
    They have talent, like there cover of Rebel Yell isn't bad. It's just their music is a lot of whiny crap with a lot of ballady "woahhh" type anthem crap. Hope they eventually realize what they're doing to put off the majority and instead of catering to teenage girls lyrically become real men.
    I think they have been toning the anthem-y stuff down, but not a lot. There were a couple of songs in the recent album which were seemed to be more song, compared to being anthems. If they are making this transition, it seems like it is happening, but slowly.
    "Large in scale" listening to the album, it wasn't bad, it was just so safe and bland. They make out that they're pushing boundaries when they sound like a watered-down A7X. Also Andy is a tool, so yeah, already starting on a bad foot
    " There was a certain level of frustration when you feel you do this thing so large and great, but there were so many people who just refused to listen to the songs, like, 'They're a faggy makeup band.' I think on some level, when I was younger that used to affect me. " They're not my cup of tea, but I've heard that album was pretty decent, and I can understand the frustration of making something good, and people refusing to accept it because they don't like the look.
    Fact is they've already released plenty of shit records and built up a horrific reputation for being posers. Simply put, people just don't want to know anymore. My advice is that they go their seperate ways and try rounding up different band mates for each other, they're their own worst enemy.
    Ok then take off the make-up, the woman's clothes and let it be all about the music. The band made it about appearance not everyone else.
    There's absolutely nothing wrong with having a strong visual element in music. Actually, no, a strong visual element is a REALLY good thing to have in a band, as long as the music matches up to it. The fact is they fail to fulfil both criteria with an aesthetic that's over 20 years out of date and music that doesn't stand on its own.
    But on the issue of image, the only reason people dismiss them as a makeup band is because they don't back it up. There is NOTHING wrong with having a distinctive image, but your music needs to stand on it's own
    Maybe if they weren't such stuck up little ****s with their heads too far up their makeup heavy asses people wouldn't care about whether their music is shit or not.
    If you don't want to be labelled a faggy make-up band then stop giving people a reason to label you a faggy make up band. Sorry guys but your egos are out of this world, it's embarrassing. The look you had for a while was basically just a total clone of the style that KISS went for. Andy, mate, you're the biggest poser in metal and don't act like you arn't. If faggy emo girls with no lives didn't fancy you your band would've been dropped months ago...not to mention your music stinks, bad.
    "Black Veil Brides: 'People Write Us Off as Faggy Makeup Band'" And so they do.
    Well, this would be the moment when you say that dont judge by the look, judge by what you hear. But unfortunately this isn't the case.