Blur: Alex James Comes Under Fire For Promoting McDonald's And KFC

Blur's Alex James has found himself at the centre of a "Twitter-storm" after singing the praises of fast food manufacturers and their products.

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Blur's Alex James has found himself at the centre of a "Twitter-storm" after singing the praises of fast food manufacturers and their products.

Writing in The Sun, where he is employed as a food columnist, the bassist compared a branch of McDonald's which he was given a tour of to a "Michelin-starred restaurant". He added: "When it's busy in a Michelin kitchen, all the chefs are doing is putting pre-prepared parts of a meal together, which is essentially the same as McDonald's."

The piece, which also saw him visit a McDonald's burger factory, Greggs' bakery and a branch of KFC, went on to say: "My day with McDonald's didn't put me off eating there at all... I was dazzled by the whole process from farm to factory to burger."

The article has now been criticised as being nothing more than a "puff piece" by users of social networking site Twitter. They have accused cheesemaker James of selling out, promoting unhealthy food and penning a free advert for the fast food chains, with one user, Richard King, branding James the "indie [Jeremy] Clarkson". James is pictured with Clarkson and Prime Minister David Cameron below.

The Real Food Festival commented that James was "looking like he's sold another piece of his soul, this time to McD and Greggs" while Munch Local wrote: "Blimey, talk about selling out Alex James. Guess the food business is down the pan then. No credibility from advertising Greggs, McD & KFC."

Thanks for the report to NME.com.

16 comments sorted by best / new / date

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    raoooos
    What if he really likes McDonalds and KFC? Total bullshit, he can write about whatever he wants.
    Eifler121
    I mean, all he says is that the process is amazing. Not that it's good or bad, but impressive. Relax you guys. If you look at the introduction to the article, they explain that the article was written because fast food is growing in an economy where a lot is failing. It's a phenomenon that's worth recording. However, how this level of writing was acceptable for any sort of professional print is equally "impressive."
    Cheeseman Jay
    and revealed that the guitarist had told him that he was a "very different and unique".
    It's a food column in a newspaper. If he can't think of anything better to write about than fast food, he shouldn't really be writing a food column.
    Nofootcanman
    the bassist compared a branch of McDonald's which he was given a tour of to a "Michelin-starred restaurant".
    NEED MORE COMMAS
    N-D
    Btw, Damon Albarn (Blur vocalist) is also vegan and also against Mc, KFC, etc - so strange for Alex.
    Iliekgitaz
    WhoAMEye wrote: Watch out... Morrissey is gonna get you
    Arghh! beat me to it!
    Pagan_Poetry
    If there's a Blur comeback tour or anything, I'll keep an eye out for the fattest guy on stage.
    billthugs
    Of all the things going on in the world people choose to get worked up about a guy who likes McDonald's and KFC. Makes sense...
    bornIIhula
    Twitter is full of ****ing twats though. Of course this would upset them and their special-snowflake-i-don't-eat-fastfood egos.
    haygoe
    N-D wrote: Btw, Damon Albarn (Blur vocalist) is also vegan and also against Mc, KFC, etc - so strange for Alex.
    Being vegan is the same as being stupid