Bon Jovi Announce Recession Busting $20 Concert Tickets

Band reacts to rising gig costs with affordable tickets.

Ultimate Guitar

With prices for the recently announced Rolling Stones anniversary shows having cost somewhere in the region of £400, questions about the ever-inflating cost of concert tickets have been dominating media discussions in the past weeks. Now, New Jersey based stadium rockers Bon Jovi have weighted in to the debate, offering tickets to their upcoming tour at a recession busting price.

Bon Jovi are charging a mere £12.50 ($20) for tickets on their upcoming U.K arena tour, a tenth of what the Stones were charging for the cheapest tickets of their shows. The band's UK tour promoter Rob Hallett has stated that rock music should always be "the music of the people":

"I was delighted when they came to me insisting on ticket prices for the Because We Can Tour next year that enabled all to attend.

If we are to survive as an industry we need to move away from the elitist image of high prices and even higher secondary prices. After all rock and roll always was and always should be the music of the people and that means everyone.

A source from the band has also noted "We are in the middle of a recession and that's why the band think £12.50 is perfect."

But what do you, the Ultimate-Guitar readers think about all of this. Have you been caught out by high ticket prices in recent years? Were there bands that you wanted to go and see, but couldn't afford the tickets? Or did you fork out an extortionate amount to see a big arena show, only to be disappointed by what you got for your buck? Let us know in the comments section below.

14 comments sorted by best / new / date

    Sheep Shagger
    I'm not a fan of Bon Jovi at all, but they have my respect for doing this. Very cool.
    Whether you like them or not, you can't deny this is a respectable move. They complained about the price of their tickets a while ago and have done something about it. Good job.
    Not a fan of Bon Jovi either, but that's a pretty bold move from them as a band. 12 is the perfect price for re-sellers who will then sell these tickets online at a Rolling Stones value :
    if more artists did this, it'd be outright amazing-- cheers to them for doing this so people can go to a concert AND be able to pay their bills
    Wow, this is a really cool thing to do. I know I can still see small venues and clubs for around $12 but it's always the big arena bands that I have to burn a lot of money for. Nice to see them doing this.
    that's great, I saw them live for 4 times, 3 of it in Germany for over 70 each. I saw once in the US for 40$ which I was very glad about. I hope that they will have this low prices everywhere. That's a new reason why I love this band.
    I thought Bon Jovi were taking a "long hiatus" after their tour ended last year..... At least that's what UG said.
    Callum feeble
    Dont listen to bonjovi, but this might be the only concert i can afford, i think more bands need to go this way high ticket pricess just push more fans away
    Bon Jovi are awesome. The tour date are not. Manchester, Birming and Glasgow? What about the two big cities I can actually make that are a regular stops on EVERY other UK tour, London and Nottingham?