The Journalism, Public Relations and Fund Raising Department of UCLA Extension will offer for the 18th year its comprehensive "Publicity in the Music Industry" class to be taught by veteran music PR executive Cary Baker. Baker will instruct an all-day "introduction" to music publicity on Saturday, January 22, 2005, from 9:30 a.m.- 5 p.m., followed by six consecutive close-up sessions on subsequent Tuesday nights from January 25 until March 1 (7 - 10 p.m.) The course will be held at the UCLA Extension building, 10995 Le Conte, Room G33, Westwood. Additional information is available at (310) 825-0641.
Once an ancillary function of the music industry, publicity now plays an aggressive front-line role, as creating and maintaining the right image and point-of-view have become central to a recording artist's career development.
The one-day music publicity seminar on January 22, 2005 will survey the process of a successful publicity campaign. The class features guest speakers from all sectors of the media and the music industry.
The six three-hour Tuesday evening sessions (January 25 - March 1), which complement the one-day seminar, explore in depth many music publicity elements, including writing effective press releases and bios, creating publicity plans, implementing the campaign, the importance of organized follow-up, creating a profile on tour, building and maintaining a buzz, music on TV, the crucial role of the Internet in publicity and how it has expanded the publicist's role, breaking a news story, planning receptions, producing electronic press kits, assigning photography, how to deal with rejection from the media, and comparisons on working in-house vs. out of one's own house. The class will hone in on such styles of music as pop, alternative, urban, Latin, electronica and more.
Students will write an artist bio or publicity plan with the opportunity to interview a guest recording artist to be announced shortly. The class will feature guest lecturers from all areas of the music, media and Internet industries. Among those scheduled are: David Adelson, Hits magazine/E! Entertainment Television; Angelica Cob, Columbia Records; Hanna Pantle, BMI; veteran record executive Jay Boberg; Bryn Bridenthal, Bridenthal & Assoc.; Lellie Capwell, Vanguard Records/Welk Music Group; Lester Cohen, WireImage; Ted Cohen, EMI Music; Karen DeMarco, mPRm; Henry Diltz, photographer; Dan Epstein, freelance journalist/author; Bruce Haring, DIY Convention and author, Beyond The Charts: MP3 and the Digital Music Revolution; Steve Hochman, Los Angeles Times; Billy Johnson, Jr., Launch; Lynn Hasty, Green Galactic; Melinda Newman, Billboard; Natalie Nichols, Los Angeles Times; Josh Norek, JN Media (Latin music publicity); Julia Rubiner, bio writer; Tess Taylor, National Association Of Record Industry Professionals (NARIP); Natalie Windsor, AP Radio Network. (Speakers are subject to availability and may change without notice.)
For more information on Publicity in the Music Industry, please call UCLA Extension at 310-825-0641. Online enrollment and additional course information are available on UCLA Extension's Web site. Ucla Extension's Music Industry Publicity course features a wealth of dynamic speakers who'll reveal what's really happening in the boardrooms, the newsrooms, and on the streets. This class rocks!