With HMV recently announcing additional store closings as an effort to end the financial struggle the company is currently going through, legendary musician Elton John has stepped in to help the retail chain with exclusive live performances.
The singer will therefore be playing a series in-store shows in order to attract customers, as well as remind everyone of the value the physical record has. He also went on to suggest that other musicians should do the same and make their effort to help save the HMV.
"We've got lot of artist support for HMV. Last week one of our biggest global superstars said why don't we get a lot of the biggest artists to start doing gigs in HMV, just to turn up and say these are music stores, come and get your music here", said David Joseph, CEO of Universal UK.
"Elton has always been a big supporter of record shops. He will be doing something with HMV although as yet we cannot confirm what or when that would be", the singer's spokesman Gary Farrow tells the Guardian.
So the question still remains - are physical records simply doomed? Has their time passed or do you think they still stand a chance? Nevertheless, props to Elton John for giving a helping hand, right? Post your thoughts in the comments section below.