Activision CEO Bobby Kotick reportedly revealed a future direction that would put Guitar Hero franchise on equal footing to Rock Band.
Posted on Apr 23, 2008 08:03 am
IGN reports that the May issue of Conde Nast Portfolio magazine sees Activision CEO Bobby Kotick revealing a future direction that would put his company's Guitar Hero franchise on equal footing to last year's newcomer, Rock Band.
Upgrades include additional instruments (including vocals and, we hear separately, drums), as well as "local content" from "local bands."
This corresponds with information Joystiq website has received from a source close to the company, who says that multiple instruments - including a microphone and drumkit - will be a part of the next Guitar Hero game, likely to be called Guitar Hero IV despite its focus on multiple instruments (other potential names: Band Hero and Rockstar Hero).
Also, it is reported that Activision insiders are proud enough of their drum peripheral to say that it will be "superior" to Rock Band's.
Perhaps just as importantly, Activision's weakness in downloadable content could be resolved as early as the release of Guitar Hero: Aerosmith this June, when content is expected to be released regularly, perhaps "even weekly." Also contributing to the company's positive outlook on DLC is the pending merger with Vivendi, potentially giving it unparalleled access to that company's Universal Music Group, the largest family of record labels in the music industry.
Thanks for the report to Joystiq.com.