Computer game series Guitar Hero is to be discontinued, its manufacturers have announced.
Activision, the company that also manufactures the Doom and Call Of Duty series, have also culled DJ Hero from their future plans.
Guitar Hero, which was launched in 2005, has had five sequels and also launched a large number of spin-offs, including Metallica, Van Halen and Aerosmith editions.
According to gaming news website Gamesindustry.biz, Eric Hirschberg, chief executive of Activision, said of the decision: "We simply cannot make these games profitable based on current market and demands."
It is thought the principal reason behind the decision was the poor commercial performance of the franchise's sixth instalment Guitar Hero: Warriors Of Rock.
The cancelling of Guitar Hero and DJ Hero is likely to result in the loss of 500 jobs.
According to Wikipedia, the Guitar Hero series has sold more than 25 million units worldwide, earning $2 billion US at retail. The series is claimed by Activision to be the third largest game franchise after the Mario and Madden NFL franchises.
Thanks for the report to NME.com.