Guitar Hero Killed By Activision

Computer game series Guitar Hero is to be discontinued, its manufacturers have announced.

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Computer game series Guitar Hero is to be discontinued, its manufacturers have announced.

Activision, the company that also manufactures the Doom and Call Of Duty series, have also culled DJ Hero from their future plans.

Guitar Hero, which was launched in 2005, has had five sequels and also launched a large number of spin-offs, including Metallica, Van Halen and Aerosmith editions.

According to gaming news website Gamesindustry.biz, Eric Hirschberg, chief executive of Activision, said of the decision: "We simply cannot make these games profitable based on current market and demands."

It is thought the principal reason behind the decision was the poor commercial performance of the franchise's sixth instalment Guitar Hero: Warriors Of Rock.

The cancelling of Guitar Hero and DJ Hero is likely to result in the loss of 500 jobs.

According to Wikipedia, the Guitar Hero series has sold more than 25 million units worldwide, earning $2 billion US at retail. The series is claimed by Activision to be the third largest game franchise after the Mario and Madden NFL franchises.

Thanks for the report to NME.com.

276 comments sorted by best / new / date

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    Zeletros
    Finally! I actually like the game, but hate the concept. Now waiting for Rockband to die!
    whiskychaser
    jayscrivener wrote: Not good, I got moist of my guitar students after they had played that game!
    I read that a completely different way than was surely intended.
    FlashNinja
    jayscrivener wrote: Not good, I got moist of my guitar students after they had played that game!
    Eww.
    Romper Stomper
    stndrdprcdre wrote: It's a great day for some guitar players who feel unreasonably threatened by plastic toys.
    lol, yes
    BlackRebelMC85
    I never really played either Guitar Hero or Rock Band! In fact, the few times I did play them, I was quite bored by them! Like numerous others who have posted on here, I'm a CoD fan! However I'm also a multi-instrumentalist musician and it annoys me when I hear people talking about playing either Guitar Hero or RockBand for hours on end b/c they could be using that time to learn an actual instrument! Honestly, there has to be thousands of would-be amazing guitarists/bassists/drummers out there who don't play an instrument b/c their eyes are glued to the TV set! Another thing that annoys me is when people ask me if playing Guitar Hero is like playing an actual guitar.... Absolutely not! Thats ridiculous!
    reignofrock
    Grudgeshredder wrote: Thank you 2009. Rock Band releasing over 300 songs and Activision milking out Guitar Hero for what it's worth. Rock Band will follow the same death very soon, since they now release around 30-80 songs a week. Oh, and they axed Tony Hawk and True Crime: Hong Kong too.
    +1. Screw all these redundant rhythm games. Though Tony Hawk, man, the first couple were the shit.
    KLanh
    Good to hear! It was fun to at the start, then they tried to milk it... might as well made an edition for every band out there. Although it was kind of fun, it was basically the same sh!t over and over
    schirripar
    TheSaloon wrote: dont understand u people hatin on guitar hero. GH has inspired many kids to play the real guitar
    because it also inspired fraternity douchebags that think if they can play "My Name is Jonas" on easy, is just as impressive as anything on an actual guitar.
    masterofpuppies
    Guitar Hero has actually been good for the music industry. There are so many kids that have been introduced to some classic songs thought the series, that a lot of them have since taken up guitar, and are spending money on gigs/merchandise etc. most people on here are saying that they're glad it's gone, but although I've never played the game, the music industry as a whole will be poorer without it. The more kids that get into guitar based music, the healthier the music industry will be in the long run.
    schirripar
    Pagan_Poetry wrote: "The cancelling of Guitar Hero and DJ Hero is likely to result in the loss of 500 jobs. " Jesus Christ, they hired 100 people per button?
    lol nice. Aren't one of their controllers still in the R&RHOF? I remember reading that on here. (Insert Rush/Van Halen statement here)Now that is irony. Now it is time for a new game, Guitar Hero: Buy a guitar and play the damn instrument instead of pretending you know how. I liked the drum set tho. much better than rockbands.
    TheSaloon
    dont understand u people hatin on guitar hero. GH has inspired many kids to play the real guitar
    MetalMaster063
    schirripar wrote: TheSaloon wrote: dont understand u people hatin on guitar hero. GH has inspired many kids to play the real guitar because it also inspired fraternity douchebags that think if they can play "My Name is Jonas" on easy, is just as impressive as anything on an actual guitar.
    I was Going to say the exact same thing lol.
    Csimmons1267
    Well, Activision, if you didn't squeeze everything you could out of the series, this wouldn't have happened. One GH a year would have been better than a main installment, a GH: Smash Hits, and a GH: Metallica all in the same year. Same with Rock Band, I don't need 300 new songs a month.
    K!!LsWiTcH
    stndrdprcdre wrote: It's a great day for some guitar players who feel unreasonably threatened by plastic toys.
    lmao this. that sucks i didnt know they did tony hawk too.
    Joe-Floyd-lover
    hmcguire wrote: Activision, the company that also manufactures the Doom series that would be ID Software
    pwn't.. Learn your stuff before you post the article...
    gtrfreak182
    Activision is such a dumb company. I could seriously manage their releases better than they can. I was never a fan of how guitar hero affected people's view on music, despite that it may have introduced people the better half of modern music and some great classic rock. The fact that they slowly destroyed the originally legendary Tony Hawk series is extremely disappointing as well, shouldn't take long for CoD to do the same. On the contrary, Rock Band was a fun party game that has always stressed people to pick up a real instrument, and I respect those developers. Unfortunately for Harmonix, it looks like that whole rhythm game industry is slowly dying away.
    Pagan_Poetry
    jayscrivener wrote: Not good, I got moist of my guitar students after they had played that game!
    Do they push your buttons?
    M3AK
    This is good in a way because it means people might start playing actual guitar instead of these plastic pieces of shit. It also bad in a way because guitar hero actually got people buying music again rather then stealing it. Not entirely sure how this makes me feel.
    RUSTDOGG666
    Rock Band took over and you can pretty much download any song to the rock band network. Since you can pretty much get any song thats out there, there's no reason to make a game with more songs cause chances are we will already have those songs on the rock band network.
    Korzack
    stndrdprcdre wrote: It's a great day for some guitar players who feel unreasonably threatened by plastic toys.
    haha, Definitely.
    losing battle
    I didnt mind the game. I had alot of non musician friends and it gave us something to do. As far as the its not a real guitar the game gets fun after 8 double jagerbombs.
    Ita3rd
    TheSaloon wrote: dont understand u people hatin on guitar hero. GH has inspired many kids to play the real guitar
    Thank you! I've seen so many people (myself included) get inspired to play an instrument after playing this game. Now, as a fan I will agree that the games have lost their luster over the years, but the role they've played in bringing back interest in older bands and in the guitar in general cannot be denied. I have
    rebornmaster9
    acdc51502112 wrote: FINALLY
    exactly what i said, now if they would get rid of those paper jamz things we all can rest in peace
    jmako
    M3AK wrote: This is good in a way because it means people might start playing actual guitar instead of these plastic pieces of shit. It also bad in a way because guitar hero actually got people buying music again rather then stealing it. Not entirely sure how this makes me feel.
    The problem with the first part of that youre not recognizing is that the kids who ended up being consumers of that game probably never would have actually bought a real guitar, and if they were the game didnt stop them. on the flip side, some kids who never even considered getting one before and bought and like the game may have actually gotten one because of it. the game caused many more people to "play the actualy guitar" than it did keep people from doing so
    Brandon1993
    Granted I HATED!!!!! everything after Guitar Hero 3 I still liked the game. It made me go out and listen to bands and songs I never heard before and for that I think it was good. And I played before the game came out and still enjoyed it so yeah. GH 2005-2011 you will be missed by like 10 people.
    wndrw982
    schirripar wrote: TheSaloon wrote: dont understand u people hatin on guitar hero. GH has inspired many kids to play the real guitar because it also inspired fraternity douchebags that think if they can play "My Name is Jonas" on easy, is just as impressive as anything on an actual guitar.
    So they wouldnt be douche bags if Guitar Hero wasn't around? You really care about how frat boys feel? Maybe have some repressed feelings toward them, eh?
    hmcguire
    Activision, the company that also manufactures the Doom series
    that would be ID Software
    gratefulduck
    the 500 jobs thing makes me sad, but yeah, like all major fads, Guitar Hero was bound to fall out of the limelight sooner or later.
    chandler fyfe
    I know a lot of people are waiting for Rock Band to die now, but they are at least going a better direction with this Pro Guitar thing. They are making it lots more realistic and I think I may give it a try. Plus it gives accurate tabs it says. We'll see how that is.
    cyanide02
    Rocker17962 wrote: I'm kinda happy and sad at the same time about this because I used to play this game a lot until I found the magic of real guitar. So the game got pretty boring after that. Hopefully they'll cut Rock Band next.
    So to get this comment right, Guitar Hero encouraged you to pick up a real guitar. You now want Rock Band to be axed? What about the kids that haven't played Rock Band or Guitar Hero yet that will take the same approach as you? The longer these games are made the more generations will be encouraged to pick up a real instrument. I had a guitar long before Guitar Hero came out. I now have a drum kit too, you know why? Because of Rock Band. It'll be a sad day when Rock Band dies too. The only music games that will be left will be "Lips" and "Singstar" that are full of mainstream music that's rammed down our throats anyway. Rock Band and Guitar Hero will have (and Rock Band will continue) to push rock a bit more out there rather than you having to go out of your way to listen to it.
    Sparky-MMA
    Rock band got me playing Drums, but i'd been playing guitar long before this game came out. don't play either anymore, but my young students often ask to learn songs that they've played on guitar hero, makes me smile when i have a 13 year old asking to learn a Kansas or Dire Straights song.
    Pagan_Poetry
    "The cancelling of Guitar Hero and DJ Hero is likely to result in the loss of 500 jobs. " Jesus Christ, they hired 100 people per button?
    LedZep129
    the 1st three games were good (im being lenient calling 3 a good game) after that one they all went downhill and took a dive into the crapper, until GH:warriors of Rock came out it was as good as the 1st 3, the track list was insane, the DLC songs were awesome, if they really discontinue the series, Activision stock is probably going to go down. (I sell these games as a part time job and they sell pretty well)
    Menza_
    The games were fun but got way too much attention. I myself used to play for hours on end 4 years ago when I had then realized I could be using this time to play my real guitar and get way better.
    nailsarecruel
    seabassmonster wrote: FlashNinja wrote: jayscrivener wrote: Not good, I got moist of my guitar students after they had played that game! Eww. >I got moist of my guitar students >I got moist of my guitar >I got moist >got moist >moist
    Thanks for pointing it out that vividly, you nasty bastard. Anyway, that sucks for people that enjoy those type of games. I can relate to the hate against the series, since I feel kinda embarrassed when my fellow racing game fans start complaining about minor details that don't make the game "realistic" enough, or that the game version of their IRL car doesn't handle that way...honestly, people who do in real life what's portrayed in games know the difference and play the game bacause it's FUN FOR THEM. Shame about Tony Hawk getting the can though. I got a lot of good memories about the first 2 for Playstation and the enhanced conbined version of 1 & 2 for the Dreamcast. The game industry is paying for neglecting game history and what over-saturation does.