HMV to Relaunch with Streaming Service

The failed British company has new owners and hopes to make a big comeback - but is it too late?

Ultimate Guitar

HMV could come back from the brink, with plans to relaunch under a new name.

The beloved company is the last nationwide music retailer in the UK, but went bust in January. Hundreds of staff lost their jobs, and many stores were auctioned off to supermarket chains who wanted their prime locations on British high streets.

Now they're hunting for a new marketing team to lead a rebrand of the company. The original marketing team were among those fired in early 2013.

At one point during the layoffs, angry staff hijacked the HMV Twitter feed to complain. "We're tweeting live from HR... over 60 of us being fired at once! Mass execution of loyal employees who love the brand." 190 people lost their jobs that day.

No details of the rebrand have been confirmed, but it is expected to launch a new website with a music and film streaming service, similar to HMV Canada's "The Vault" service. The Canadian branch of the company has been successful and was not involved in the collapse of the original British firm. In fact, the company Hillco which owns the Canadian HMV are the ones who swooped in at the last moment to save the British HMV.

Do you think HMV can make a comeback after falling so far from grace? Let us know what you think in the comments.

9 comments sorted by best / new / date

    Its too late, people don't need another place to stream music, they should have gone for this years ago and pushed the online side of their business. Too little too late.
    Honey Badger
    I work at a Canadian HMV, and the Vault isn't working out at all. We're basically charging $40-$60 a month just for people to STREAM music, not even download it. I can honestly say our store has sold under like twenty subscriptions since it was launched around Christmas.
    The amount of votes & comments on this article shows exactly how many shits music lovers give about a streaming service from HMV.
    I don't want to be all sentimental here but I can't help it. Seriously hoping they don't use a new name, HMV is a high-street icon.
    It was all down hill for HMV when they stop doing 1 vinyl singles and affordable Music and Dvds.why did they Start selling phones,speakers,ipods etc. when you go in Hmv at the moment (store near me are all still open) you have to spend about 5 mins to get to the music which for being a music shop it has very little of.