Welcome to our weekly roundup of music industry tips and observations.
We'll start with an impressive cultural collision spotted on YouTube; footage of a John Lennon performance is interspersed with footage of judges from The Voice. Would a hero like Lennon get noticed in today's industry? Maybe, maybe not. But there's nothing funnier than John's fictional family in the clip urging the judges to his their button. There's a special guest at the end too...
12 Promo Lessons from Bands on the Warped Tour
The Warped Tour is full of bands and artists promoting their wares to thousands of young music fans, and the battle to win their attention is hard.
With only one day to win the love of new music fans, bands on the tour have come up with some fantastic ways to get noticed. Indie rapper Kosha Dillz has shared twelve lessons on Hypebot which could teach you a thing or two about promoting your band in a flash - here's three of his best tips.
1. Sell your music for $1. It's harder to part with $5 or $10, especially when they're short on change to buy food later in the day. But $1? That's impulse buy territory, and a good way to make a lasting impression on someone while making a profit.
2. Shock value works. One company at the Warped tour sells shirts that say "F--k Hipsters," and it seems plenty of people agree with the sentiment because they sold like hot cakes.
3. Make yourself look popular. Kosha noticed a friend's band making an effort to form a line in front of its autograph sessions, which was apparently a bit of a fake - but it caught the attention of passers by, which in turn made the queue even bigger. This is a concept called 'social proof' which really works. It's like having 10,000 Facebook followers compared to 100, where people see the fan support as proof that you're a good artist.
What are your best guerrilla marketing tips? Share them in the comments below.
How to crowd fund T-shirt designs with Teespring
You want to print a t-shirt for your band, but it costs a lot to make that first order. And before that, you've got to figure out how many people would buy your shirt, because you don't want to be stuck with unsold product - or to sell out and lose money from lost sales.
The solution? Teespring, which uses crowdfunding to solve all these issues. Much like Kickstarter, you post a project with a target (say, 50 t-shirts) and if you get enough people to make a pre-order, the shirt is produced. There's no risk to you, though of course, you'll want the project to succeed.
Having said that, t-shirt printing isn't too expensive, and there's usually a good independent printer in most cities. Make an effort to get to know them, and they might be able to cut you a deal which helps you earn more profit compared to online services like Teespring.
What are your best merchandise tips? Share them and your own promo advice in the comments.