UG editorial team. A group of people who are passionate about guitar and music in general.
Posted Dec 06, 2013 01:21 PM
Heavy metal icons Iron Maiden were officially ranked among the companies that are helping drive UK into economic recovery, easily finding their spot on the recently published 1,000 Companies to Inspire Britain list.
As Guardian notes, an interesting part of the report suggests that Maiden are actually taking online piracy into their advantage, ultimately resulting in profit for the company. "Iron Maiden's BitTorrent data suggests Brazil is a huge driver of fans - and given Brazil is one of the biggest file sharing nations on the planet, this is a strong indicator of popularity," said Musicmetric CEO and co-founder Greg Mead.
"With their constant touring, [the] report suggests Maiden have been rather successful in turning free file-sharing into fee-paying fans," Mead explains. "This is clear proof that taking a global approach to live touring can pay off, and that having the data to track where your fan bases lie will become ever more vital."
Iron Maiden LLP have indeed been quite busy over the years, launching a vast array of signature products, including a recently unleashed Trooper beer. Singer Bruce Dickinson's reputation as the Jack of all trades became a thing of legend, along with his business-savvy work approach.
"Over the last few years the biggest blue-chip companies have in fact produced very few net jobs, that jobs recovery has come from small- and medium-sized companies," said Tom Gilbert from London Stock Exchange. The rest of the list includes the likes of Scottish brewery BrewDog and online printer Moonpig.