Jack White has been named as the official ambassador for Record Store Day on April 20.
He will represent the day that celebrates independent record shops and the vinyl medium. White has long been an advocate of analog formats, and his Third Man Records label continues to sell vinyl from its portable record store.
Artists will release limited edition records on the day, which must be purchased in person at selected record shops worldwide. Examples from previous years include Radiohead who released two new songs and a special edition printed newspaper.
"We need to re-educate ourselves about human interaction and the difference between downloading a track on a computer and talking to other people in person and getting turned onto music that you can hold in your hands and share with others," said White.
He added: "As Record Store Day Ambassador of 2013 I'm proud to help in any way I can to invigorate whoever will listen with the idea that there is beauty and romance in the act of visiting a record shop and getting turned on to something new that could change the way they look at the world, other people, art, and ultimately, themselves."
You can find participating record stores on recordstoreday.com.
How will you celebrate the best day in the music calendar? Let us know in the comments.