James Hetfield Collaborates With Sutro Eyewear On Limited-Edition Sunglasses

Sutro eyewear has announced the launch of the limited-edition sunglass frame that is the product of a design collaboration with James Hetfield.

James Hetfield Collaborates With Sutro Eyewear On Limited-Edition Sunglasses
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Sutro eyewear has announced the launch of the Hetfield, a limited-edition sunglass frame that is the product of a design collaboration with James Hetfield of Metallica, Blabbermouth reports. The Hetfield is a classic shape with a rock-star edge. This frame is as smooth and as fast as James' Lincoln Zephyr v12. Using Zeiss optics and the Sutro stainless steel 3Click hinge, this frame is designed to take whatever a 24-stop Eastern European tour can throw at it. It will not lose screws, is 10 times stronger than a traditional hinge and gives the frame a structure that stays tight over time. Zeiss polycarbonate lenses block 100 percent of both UVA and UVB sun rays and provide the ultimate in impact resistance with the industry's toughest hard coating for superior scratch resistance. These limited-edition frames are road-worthy and built to last! "Built to look faster than a speeding riff and to handle the life of a road dog like me," says James. "James was very particular in what he was looking for and he just wasn't finding it out there, so we sat down and after extensive prototyping we put his vision into this frame," says designer Jeff Sand. Founded in 2006, Sutro produces durable luxury eyewear in both sunglass and optical frames. Sutro eyewear is currently available through boutiques and specialty retailers in the U.S., Japan and Germany. For more information, visit Metallica.com.

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    Rob E
    I'm a bit confused why this is news today...has Sutro only just announced this? because i'm a Metclub member and these have been for sale on there for at least a couple of months. Similarly with the One/Download vid from just above. They release something like that for EVERY concert they play. Doesn't really make it newsworthy. I dunno...maybe i should just stop complaining
    Skodward714
    cfhdomination wrote: I guess this collaboration can't be anywhere near as bad as his last collaboration.
    At least you don't have to listen to it LOL.
    MonsterOfRock
    $220 is a bit much, considering Oakley's have a few models of that type of frame and some of em are cheaper. Still a billion times better than hipster Wayfarers. Besides, its James Hetfield.
    metallimaiden90
    maidenbridge666 wrote: i can understand him wanting custom shades for touring and his general look... but isnt this kinda cashing in? :/
    I find it funny that when Slayer release their signature condoms and other ridiculous merchandise , it's acceptable and not seen as an attempt to "cash in", but when a member of Metallica releases his signature sunglasses, he's a sellout.
    maidenbridge666
    i can understand him wanting custom shades for touring and his general look... but isnt this kinda cashing in? :/
    myap0calypse99
    Rob E wrote: I'm a bit confused why this is news today...has Sutro only just announced this? because i'm a Metclub member and these have been for sale on there for at least a couple of months. Similarly with the One/Download vid from just above. They release something like that for EVERY concert they play. Doesn't really make it newsworthy. I dunno...maybe i should just stop complaining
    Took the words right outta my mouth.. i'm a metclub member too, not to mention you don't have to be one to watch the videos they put up from every show ha w/e