Rihanna is on course to go to number one for the third consecutive time with her new album "Unapologetic", outselling Led Zeppelin in the process.
"Unapologetic", Rihanna's seventh album, is comfortably ahead of Led Zeppelin's live album "Celebration Day" in the Official Album Chart according to Official Charts Company data and likely to knock the current number one album by One Direction off the top spot. If "Unapologetic" does make it to number one this Sunday (Nov 25) it will be Rihanna's third chart topping album in a row after "Loud" and 2011's "Talk That Talk".
Elsewhere in the Official Album Chart, "X Factor" winners Little Mix are due to enter the chart at number four while Susan Boyle's latest album "Standing Ovation" looks set to debut at five.
Rihanna has promoted "Unapologetic" with the ambitious "777 Tour" which saw 150 journalists follow the star around the world as she played seven gigs in seven countries over seven days. The tour started well but soon turned into a near-mutiny as journalists complained of having no access to Rihanna and fans booing the star during a gig in Berlin, Germany.
Meanwhile, Olly Murs looks set to be number one in the Official Singles Chart with his Flo-Rida collaboration "Troublemaker" ahead of Girls Aloud's comeback single "Something New" so far this week. Murs is currently 28,000 sales ahead of Cheryl, Kimberle, Nicola, Sarah and Nadine and on track for their third number one of his career. Alicia Keys is also set to enter the top five with her single "Girl On Fire".
The Official Singles and Albums Chart will be announced this Sunday (November 25).
Thanks to NME for the report.