Lorde, 2013's pop success story, has been talking to the Telegraph about the state of pop in the present day.
As the singer notes, while she thinks pop is seen as a shameful thing, she hopes to convince people that it can be taken seriously:
"I didn't expect to be in this world but I think it's kind of cool. For a long time pop has been this laughable, shameful thing. But it's actually gratifying and fun and can unite populations, which I think is incredibly powerful. So hopefully I am showing that pop can be taken seriously."
Lorde also talked about her writing process, and how she wants to give a voice to disempowered teenagers:
"From the beginning, I have written about and for my peers and friends. It is a unifying thing, a call to arms," she says. "You never hear people making generalisations about adults, yet everyone will make them about teenagers. People forget that we are human beings and that we think differently from each other."