Mastodon Guitarist Stars In Commercial For Atlanta Restaurant

Mastodon guitarist Brent Hinds is the star of a new commercial for Elmyr, a local restaurant in Atlanta, Georgia.

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Mastodon guitarist Brent Hinds is the star of a new commercial for Elmyr, a local restaurant in Atlanta, Georgia.

The commercial is a humorous parody of TV ads for pharmaceutical products, in which Hinds complains of suffering from OHP (Overwhelming Hunger Pangs) and is prescribed a healthy dose of Elmyr food as a cure. The part of Hinds' doctor in the TV spot is played by Tom Cheshire, a fellow member of Hinds' side project West End Motel and a personal friend of the tattooed Mastodon shredder.

Elmyr is located in Atlanta's Little Five Points neighborhood and serves a mix of Mexican food and booze. It's a combination bar/restaurant that is reportedly frequented quite often by Hinds, which likely led to his being cast in the commercial.

As we previously reported, Brent Hinds' solo double-disc release "Brent Hinds Presents Fiend Without A Face/West End Motel" is due out on June 7.

Also, Mastodon finish writing their next album.

The full video is available below:

55 comments sorted by best / new / date

    Linkerman
    Brent seems like a really cool guy, i have high hopes for this split album. Also, as a Mastodon fan, i'm excited about the new album news.
    ThrashRaptor
    newmerica wrote: Overwhelming Hunger PANGS is the proper use. However, Hines said it wrong. I know. I was there.
    Hey, while you're busy making a point of other people's mistakes, why don't you check how you spelled Brent's last name?
    CapnKickass
    anyone read the fine print? "Elmyr will make your life great and more then likely get you laid." lol
    daniel c b
    zgr0826 wrote: I love Mastodon. I love Mexican Food. I like alcohol. This restaurant is for me.
    You and me both buddy, unfortunately I live in Canada. inb4 I'm not your buddy, guy! I'm not your guy, friend!
    emphaticleech
    Eh. Elmyr is okay. I much prefer Vortex... Little Five Points has really been crap in general the past few years though.
    zYx Monster xYz
    G.Krizzel wrote: inb4 "Sellout!"
    This +1 Any other band that does this gets flamed to hell, whats so different about this??
    Ericceresn
    Any other band that does this gets flamed to hell, whats so different about this??
    Heres one (easy) example - Kiss, or Gene Simmons specifically, would use his bands name to turn a buck at any opportunity he could. Caskets, cards, lawsuits absolutely anything in the name of profit. The commercial seems more like something Brent did for shits and giggles than to cash in on his bands name. It was a funny commercial, not a promo.
    MrSir4
    Ericceresn wrote: Any other band that does this gets flamed to hell, whats so different about this?? Heres one (easy) example - Kiss, or Gene Simmons specifically, would use his bands name to turn a buck at any opportunity he could. Caskets, cards, lawsuits absolutely anything in the name of profit. The commercial seems more like something Brent did for shits and giggles than to cash in on his bands name. It was a funny commercial, not a promo.
    This is also in Brent's hometown, so he is probably friends with the owner or one of the employees of the restaurant. That, or maybe he just simply likes the food and wanted to be a part of a commercial. I live in Georgia, he is pretty well known locally so maybe he just wanted to get the word out to his fellow Georgians. Either way, most bands who do this just do it for the money. You can tell Brent had fun with this, which is more than likely another reason he wanted to do this commercial.....Hell, the pharmaceutical ad parody was probably his idea, whereas other bands would just do what they are told until they get paid.
    knifeline98
    Vrstone87 wrote: Sounds like Zack Galifinakis...
    Not to troll, but it's ZACH Galifianakis.
    djc707
    Pagan_Poetry wrote: Can anyone be more awesome than this?
    No. No one is more awesome than Brent. Close competitor is Andy Williams from ETID
    zgr0826
    I love Mastodon. I love Mexican Food. I like alcohol. This restaurant is for me.
    JunKDepot
    wow. first their drummer frequents the furry and comic conventions, now this. Mastodon is maybe the best atlanta band.
    CrackTheSkye
    Overwhelming Hunger Pangs? Doesn't sound like he said Pangs to me. But hilarious commercial nonetheless. Mastodon just keep proving why they're one of the best bands around.
    punk_mike_88
    Brent Hinds, amazing food, Brent Hinds doing yoga, and a Melvins shirt. What isn't to love about this commercial?
    BlaketheHero
    Best part is when he is messing with the little kids hat. Like what suburban parent would let their kid get any where near a dude looking like Brent lol.
    M15T3RJACK
    Vrstone87 wrote: Sounds like Zack Galifinakis...
    looks like him too.... Pangs ? wth?
    newmerica
    Overwhelming Hunger PANGS is the proper use. However, Hines said it wrong. I know. I was there.