Mastodon guitarist Brent Hinds is the star of a new commercial for Elmyr, a local restaurant in Atlanta, Georgia.
The commercial is a humorous parody of TV ads for pharmaceutical products, in which Hinds complains of suffering from OHP (Overwhelming Hunger Pangs) and is prescribed a healthy dose of Elmyr food as a cure. The part of Hinds' doctor in the TV spot is played by Tom Cheshire, a fellow member of Hinds' side project West End Motel and a personal friend of the tattooed Mastodon shredder.
Elmyr is located in Atlanta's Little Five Points neighborhood and serves a mix of Mexican food and booze. It's a combination bar/restaurant that is reportedly frequented quite often by Hinds, which likely led to his being cast in the commercial.
As we previously reported, Brent Hinds' solo double-disc release "Brent Hinds Presents Fiend Without A Face/West End Motel" is due out on June 7.
Also, Mastodon finish writing their next album.
The full video is available below: