After its third weekend in theaters, Metallica
's "Through the Never
" 3D film earned just over $3.1 million at domestic box offices, turning the movie into a major financial loss for the band.
Although Box Office Mojo
info doesn't include foreign box offices data, the initial budget of $18 million makes Metallica around $15 million short from breaking even.
With $1.67 million first-weekend earnings, the movie scored highest concert film earnings in IMAX history. As Metal Sucks
reports, the given amount also doesn't cover the promotional spending, which often doubles the basic budget.
So according to the same source, it cost the band around $36 million for the movie to make the market, which is over 10 times its total gross so far.
But whichever the case might be, Metallica was likely expecting it. Band members themselves have mentioned that they'd be lucky to break even on numerous occasions, with frontman James Hetfield
jokingly saying that some of the movie bills will be passed down to their children.
"I think nowadays in media it's very much, 'What did it cost? What did they get back? Was it a success? Was it a failure?'"
drummer Lars Ulrich
told the Quietus
. "It's slightly more complicated than that, and that kind of breaking it down to absolutes really doesn't interest me."
"Through the Never" was premiered in IMAX theaters on September 27 and then rolled out to regular 3D cinemas on October 4.
Do you see this as a clear flop or are there other nuances that should be taken into consideration? Let us know in the comments.