British music industry figures are claiming that guitar-based music is coming back into the mainstream.
Head of BBC Radio 1 and 1Xtra George Ergatoudis told NME that rock acts "are going to find public taste swinging their way." He made similar comments in November, when he said "guitar music is definitely on the way back."
Rough Trade records co-founder Jeannette Lee added: "Every seven to 10 years a new group comes along, shakes things up and injects new energy into music. It feels to me that we are on the brink of this kind of excitement again."
There's two things to note. First, we all know that rock didn't go anyway it's just that mainstream media decided to say it was dying last year. Now the pundits are covering up their mistakes by turning their opinions around.
Second, many music industry figures rely on rock and guitar music for a lot of their income. To take an examples from the commentators above, the BBC has an interest in live festival coverage for its TV stations and Rough Trade manages dozens of guitar-based bands. Both would benefit from a 'rock is back' trend, and would lose out if rock went out of fashion because of the limited appeal of live alternatives.
Alternatively, they simply wanted to say something smart when NME pointed a mic at them. Still, they're powerful figures in UK music which has influence abroad, so we're happy to see support for our favorite genres.
Just remember: rock has always been here, and always will be.