Legendary guitarist Neil Young appears to working on new audio formats. Young is a vocal critic of MP3 quality he doesn't even like CD audio, particularly and has designs on something better.
Rolling Stone reports that Young applied for six trademarks in June 2011: "Ivanhoe", "21st Century Record Player", "Earth Storage", "Storage Shed", "Thanks for Listening" and "SQS (Studio Quality Sound)". Included in the filing is a description of the trademarks: "Online and retail store services featuring music and artistic performances; high resolution music downloadable from the Internet; high resolutions discs featuring music and video; audio and video recording storage and playback."
The trademark process could take a year, providing that there are no challenges to Young's application.
What will it mean? Well, tech experts have variously suggested this could pave the way for high quality audio to be provided to users via a "cloud"-based system. And that the quality of the audio will be closer to the original studio recordings, rather than the hugely compressed files that are sold on sites such as iTunes or Amazon.
Neil Young: digital guru? We never saw that coming.
Thanks for the report to Michael Leonard, Gibson.com