Nickelback Take On Haters: 'We Don't Hear Many Complaints'

It's been a challenging fall for Nickelback.

Nickelback Take On Haters: 'We Don't Hear Many Complaints'
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It's been a challenging fall for Nickelback. As the Canadian quartet prepared for the Nov. 21 release of its seventh album, "Here And Now" (Roadrunner Records), the band was named the No. 1 musical turn-off in a poll conducted by Tastebuds.fm, and found itself the target of an online petition seeking to have it removed from a halftime performance at the Detroit Lions' annual Thanksgiving football game. Launched by a Michigan music fan, the online petition drew more than 40,000 signatures and international attention. But the band remained unfazed, and played the Thanksgiving Day game anyway. Watch it below. "We get that all the time. We've never really been a critics' darling or anything like that," says frontman Chad Kroeger, who formed Nickelback in 1995 in Hanna, Alberta, with his brother Mike on bass and guitarist Ryan Peake. Drummer Daniel Adair joined in 2005. "The people speak. We sell a lot of records and fill a lot of arenas, and we don't hear many complaints." The statistics certainly bear Kroeger out. Nickelback has sold more than 50 million albums worldwide, according to the label, and the band's last four releases have debuted in the top 10 of the Billboard 200 - and at No. 1 in its homeland. Add 17 top 10 mainstream and alternative rock hits, 11 of which have also made the top 10 at adult top 40, and you have a durability and consistency rarely seen anymore. "Here And Now" finds the band getting "back to basics", Kroeger says, following 2008's triple-platinum "Dark Horse". "This isn't our 'The Wall' or anything like that," he adds. "This is just four guys jumping back in the studio to write and record 11 new songs and make sure each one of them gets as much attention as they need." Working with Roadrunner, the group launched "Here And Now" with two singles - the rowdy, hard-rocking "Bottoms Up", which is already a top five hit at mainstream rock, and the more melodic, socially conscious "When We Stand Together", which is top 15 on the Adult Top 40 chart. They've sold a combined 245,000 copies, according to Nielsen SoundScan. "We thought, 'Why not do it all at one time - a song to please the rock fans and a pop song for that side - and get the train rolling, make two videos and two campaigns and build it up," says manager Bryan Coleman of Union Entertainment Group. "It's maybe the only band out there that can really do that, successfully, on a major scale." "Most people assumed this is something they'd done all along, throughout the band's career," Roadrunner president Jonas Nachsin says. "They're surprised it hadn't been done before, but it's the result of over a decade-long career of having so many hits at these formats." Nickelback is gearing up for a busy period around "Here And Now"'s release. The band performed on "Jimmy Kimmel Live!" on Nov. 22 and is set to make an appearance on the WWE's "Tribute To The Troops", which airs Dec. 13 on USA and Dec. 17 on NBC. The band will also appear during halftime at the 99th Grey Cup Canadian Football League championship in Vancouver, which will air on TSN and RDS in Canada. Roadrunner senior VP of marketing and creative services Madelyn Scarpulla says that online, "Here And Now" will "have comprehensive visibility via multiple third-party partners and extensive online advertising." That includes a widget that'll let album buyers access exclusive online content, a custom Facebook app for "Bottoms Up" and a Gold Marketing Pack on Spotify. iTunes also began streaming the album on Nov. 15. The two-prong radio release will carry over to online and traditional ad campaigns, including TV and radio spots, outdoor billboards and lifestyle and event marketing as seen in Thanksgiving parades in the United States and at movie theaters and malls on Black Friday. Nickelback's tour, meanwhile, will wait until the spring. "We're trying to go a few singles deep, possibly three or four, before we go out," Kroeger says. "We want to make sure there's familiarity. We don't want to be that band that everybody comes to hear all their favorites, and when there's a new one they all run up to the concourse to get a beer." Also looming on the horizon is Nickelback's future recording home. The group signed a 360 deal with Live Nation in 2008, and "Here and Now" is the final studio effort under its deal with Roadrunner. "Roadrunner has been an amazing partner for 12 years," Coleman says. "We have a great relationship and may continue that ... but we need to see how the landscape looks and test the free-agent market." Nachsin says Roadrunner will release a Nickelback greatest hits album "at some point" and plans to make a hard push to keep the group in its stable. And part of that, he says, is making a solid push for "Here And Now". "We're approaching this album campaign like we would any other," Nachsin says. "We're highly motivated to promote and market this new album to the best of our abilities ... and then we'll see what happens. The future is untold. We can only remain hopeful that it involves us in some capacity."
Video Below: Part 1 of Billboard Live Q&A With Nickelback
Thanks for the report to Billboard.com.

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    rafey
    i think it would be funny to see how confused people get if dave grohl ever decided to collab with nickelback. Also, majority of music listeners, the VAST majority i would say, don't decide for themselves what is good music or bad music. They let the radio decide, and they let society decide, and they let their little 'scene's decide. People hate nickelback because people hate nickelback. plain and simple.
    Oddsbodkins
    This article was hard to read because for some reason my browser was blocking a lot of the words...
    KingBobert
    Nickleback have some good songs from their early days, and still spit out the occasional good song even now. At least they play instruments?
    Skarson
    i like how most of the pro-nickelback arguments are "there are worse bands out there."
    Paddy McK
    I don't really get all the Nickleback hatred. I'm not a huge fan or anything, but there's much, much worse bands out there that don't get nearly as much hate. At least they seem to be taking it all in good humour
    von gelb
    I like Nickelback songs, it's just Chad Kroeger's vocals I can't stand! He always sounds like he's taking a shit and it's coming out the wrong way...
    Jesus_Dean
    I don't understand all the hating on Nickelback. I would much rather hear them than 99% of the crap they play on modern radio.
    eclipse812
    lol i don't think nickelback could ever be compared to pink floyd..... man they are beating that musical turn-off to death....
    Mobby32
    I don't understand all the hating on Nickelback. I would much rather hear them than 99% of the crap they play on modern radio.
    but they are crap played on modern radio.
    scimitar_255
    I read the headline as "Nickelback take on haters: "We don't hear many *compliments*" and I lol'd. Then I read it and was sad.
    mgxc24
    happyjack9 wrote: I bet Justin Bieber could learn every nickelback song on guitar in a week.
    Well, Nirvana's songs aren't much more difficult, but nobody would call Nirvana crap. Not a big fan here, but I'm still waiting for a comment explaining what is actually wrong with them (apart from the rubbish lyrics).
    tilmitt52
    Yes, most of their songs have sucked lately, but they do put on a DAMN good show. I'd pay the money to see them again anytime. And THAT'S why they don't hear many complaints.
    Sandman11
    "There are worse bands out there" is not a valid argument in support of a band. You can't say that getting stabbed doesn't suck because getting shot would be worse. Also, selling a ton of albums and filling arenas does not mean they make good music. Justin Bieber does that, and judging by the comments here, it seems we all agree that he's not good. The point is, while some of their older stuff isn't bad, their last few albums have been literally formulaic in their approach to music. They have a standard 3 chord pop song with nothing impressive from a musical standpoint either 1) creatively - from a lyrical or instrumental perspective or 2) particularly skillful. The biggest bands in history used to get famous for making well written, original music. Nickleback has done NONE of those things.
    crzysnowborder
    fede01_8 wrote: Geez, why do some people find hard to understand why they are hated? Simple, listen to their songs! Is all there. Is like saying "why do people hate Hitler?" well, look at the stuff he did
    Just want to clarify real quick...you're comparing Nickelback and their records to Hitler and the Holocaust. I just wanted to get that straight.
    cyanide02
    fede01_8 wrote: Nickelback is everything that's wrong with music
    You've clearly never listened to 'Brokencyde' or a lot of main stream radio for that matter.
    dream_theater24
    The problem I have with Nickelback is that their style is evolving to become more and more commercial, it started at all the right reasons and has continued evolving ever since. I'll still bust out The State and Silver Side Up and not have to feel embarassed as a prog metal DT fanboy listening to old school Nickelback. The more records they sell to the mindless pop community the more they will get hated on by musicians. Selling that many records gains you money, not respect. But maybe thats what they want, each to their won I guess.
    Thumper!
    Yet nobody complains about kesha or lady gaga or autotune crap they call rap. What's wrong with this world?
    tom-the-lawn
    Nickleback is the band to hate on, but they're not thaaaat bad. They used to put out some good songs, there's worse. Not that big of a deal. People say all of their songs are the same...it's not like that's not true for the majority of bands anyway..
    kLeft
    fede01_8 wrote: Nickelback is everything that's wrong with music
    With the music industry, anyways.
    happyjack9
    Jesus_Dean wrote: I don't understand all the hating on Nickelback. I would much rather hear them than 99% of the crap they play on modern radio.
    Nockelback is the same thing as the other 99%.
    CrashLove
    Philip_pepper wrote: Nickelback are like Coldplay. You hate them
    I agreed with that much
    ToolCreedence
    AcdcTXfan wrote: EpsilonJSTC wrote: Nickleback's music is boring, extremely derivitave, intellectually braindead, and overall awful That said, I have to commend them for sticking to their guns in what seems like such extreme adversity. Now can we please never hear anything about them ever again? They're boring? Then who is exciting?
    Tool, The Mars Volta, Primus, Radiohead, Ween, etc.
    JimBonJovi
    fede01_8 wrote: Nickelback is everything that's wrong with music
    Do you even know what you're talking about? How can you watch the interview above and even say "they're everything that's wrong with music"...? You're a ****ing moron.
    TheSilverBeatle
    "Here And Now" finds the band getting "back to basics", Kroeger says, following 2008's triple-platinum "Dark Horse". "This isn't our 'The Wall' or anything like that," he adds. "This is just four guys jumping back in the studio to write and record 11 new songs and make sure each one of them gets as much attention as they need."
    Does he not listen to his records? Getting "back to basics?" I thought everyone agreed every record sounds the same. And referencing "The Wall" really? They couldn't make "their 'The Wall'" even if they tried.
    TheSilverBeatle
    jackleg wrote: 50 million albums should say it all. 40 thousand....pffft! drop in the bucket. they are not my fave band either....but you people have to learn to open your eyes and ears,before you open your mouth...you are sounding pretty silly.
    Ahh yes, the old fool proof argument that high sales = high quality music. So I guess Michael Jackson's Thriller is the greatest album in human history. No need to debate it, it's got the sales to prove it. Also in the top 10 are some of the greatest artists of our time like Shania Twain and Garth Brooks...aww yes, the voices of their generations.
    troyofyort
    fede01_8 wrote: Geez, why do some people find hard to understand why they are hated? Simple, listen to their songs! Is all there. Is like saying "why do people hate Hitler?" well, look at the stuff he did And stop with the "at least they play their instrument" Duh! if you're a musician you're supposed to play your ****ing instrument! It doesn't matter if you are good at playing the guitar if you're songs suck! And do i really have to say that the argument of "they sell a lot of records and fill a lot of arenas" is invalid. Do i need to name how many awful artist are popular?
    It's not they don't see why Nickelback suck, its that they don't see why so many other shittier acts aren't hated on as much.
    jackleg
    damn,a lot of you folks are sure anal about music.they are a successful band that has worked hard to get there,and ALOT of people like them,so chill out and let them be who they are...check out the performance they put on at half time at grey cup.a wicked awesome performance that most rock fans would love
    wurstsuppe666
    realiztik wrote: Lets point it out. Chad writes riffs/hooks a vast majority of people like to listen too. He can shred his way around a guitar probably better than 99.9% of you and he puts on a kick ass live show. "All the records sound the same" BUT AC/DC is on your favorites list... Haters...Hypocrites?
    THIS! And I am not a fan of them!
    slaveskinJACKET
    rafey wrote: i think it would be funny to see how confused people get if dave grohl ever decided to collab with nickelback.
    I think the Dave Grohl/Foo Fighters gambits might be flabbergasted by it, but I'm pretty sure the rest of the world views them as contemporaries. I know I do. I don't mean that in a bad way, necessarily. I just mean that they both play kind of generic radio hard-rock. They both have fairly diverse catalogs, yet nearly every song still sounds strikingly similar to another song of theirs. They're both good bands, though, but neither one is revolutionary, in any way.
    channtastic
    EpsilonJSTC wrote: Nickleback's music is boring, extremely derivitave, intellectually braindead, and overall awful That said, I have to commend them for sticking to their guns in what seems like such extreme adversity. Now can we please never hear anything about them ever again? They're boring? Then who is exciting?
    Who is exciting? How about The Eagles of Death Metal, The Dead Weather, The Foo Fighters, The Hives, and many others. You don't need expensive pyrotechnics or lights to have a good show. If you don't believe me then you've never seen The Chariot. What makes a good show is the interactions you have with fans, not how cool you think you are. As for Nickleback's music...It's horrid. Completely bland musically and lyrically. They are the kinda band that is just in it for the cash. Like someone above said they are literally the crappy hair metal of the 00's.
    wizbangtez
    I think Corey Taylor should have slammed Nickelback for being sloths (read the Corey Taylor article if you don't know what im talking about). I remeber hearing some early Nickelback years ago and thinking that yeah it's audible and to some degree catchy for pop rock. As the albums have progressed the songs have got more commercialized and revolved around the top 100 formula. The lyrics have always been shallow and unthoughtful, but the song clip posted above makes me want to club baby seals. Unfortunately that sells. Corey said in his radio show "Because these motherf-ckers would rather just 'cha-ching' than actually use their f-cking brains to give us anything good these f-cking days.' He added, "More and more people are only interested in money than f-cking doing anything that's good". If you check out some of the covers they have done (Metallica, ZZ Top, Elton John, ect YouTube it), they are talented musicians. Why wouldn't they want to make substantual music? MONEY! The teenie-boppers will keep buying and muso's will keep hating sellouts.
    CSMusic
    I love the fact that most of the haters, when asked to provide an example of better music, usually name some equally generic, horrible sounding tech-death band.
    Iommianity
    realiztik wrote: Lets point it out. Chad writes riffs/hooks a vast majority of people like to listen too. He can shred his way around a guitar probably better than 99.9% of you and he puts on a kick ass live show. "All the records sound the same" BUT AC/DC is on your favorites list... Haters...Hypocrites?
    Do you usually pretend you're talking to someone in particular when you rant about nothing?
    Oblivion_Rps
    SOAD_SoG wrote: They are not the worst out there....there are worst band than this. I rather concentrate my hate on Justin Beiber than a guy that actually plays instruments the right way.
    www.youtube.com/watch?v=lXOWt524IQM
    SoA_Joseph
    None of their studio or live efforts are even worthy of being used in the same paragraph as "The Wall." Kroeger best recognize.
    SOAD_SoG
    They are not the worst out there....there are worst band than this. I rather concentrate my hate on Justin Beiber than a guy that actually plays instruments the right way.
    cwkornfan
    if they don't hear a lot of complaints then they clearly aren't listening very well
    Crispy2010
    'Oh no I hate Nickelback... oh wait, I could just change the station and stop pissing and moaning about something so stupid because I think it will make me cool and other people will take notice of me...'
    snaaake
    Jesus_Dean wrote: I don't understand all the hating on Nickelback. I would much rather hear them than 99% of the crap they play on modern radio.
    Nickelback is the crap they play on modern radio.
    Nirvana_RATM2
    People hate the band because the suck. They also represent what is wrong with modern rock music. The same generic structure and vocal melody to every song. Granted, they sell out arenas and we don't.
    risk182
    The music scene needs it's boxing bag, they always give them shit, but seriously, at least they try and they actually have GOOD songs. I respect them, because they take everything and still go on instead of splitting and calling it a day. Also they didn't hurt anyone, they just have fun and make money, which is given to them by the fans who willfully buy their music and merch.