We're living in a world where just about every entertainment domain has reached the point of extreme over-saturation, so it comes as no surprise that concise is the word of the day on today's market.
And the latest Billboard report only goes to confirm such a claim, as the number of one-word hit singles has skyrocketed this year. At the moment, almost a third of the Billboard Hot 100 chart is consisted of one-word tunes.
As the same source indicates, the number of single-titled tunes on the US singles chart has gone from nine per week in 1989 to a whopping 31 in 2014. Just a mere glance at some of the latest hits is enough to catch the latest trend - "Happy," "Royals," "Timber," "Demons," the list goes on and on.
Interestingly enough, this year saw the one-word singles setting two records for the longest stay on the Billboard Hot 100 - Awolnation's "Sail" totaled 79 weeks on the chart, while Imagine Dragons' "Radioactive" is still charting with 81 weeks under its belt.
Both artists and writers insist that the impact of social media had the greatest role in shaping up the single-word trend, going from the way tracks are advertised to the basic way we communicate these days.
Bonnie McKee, author of Katy Perry's "Roar," Kesha's "C'mon" and other notable hit singles agrees that the one-word approach is the way to go at the moment. According to Bonnie, a single word is "clean, simple and bold - especially if you find a really splashy one."
"I have a book of titles that I've compiled over the years, and I do find that one-word titles are special, probably because it means a simple hook and an even simpler concept. I know that when I do stumble upon a one-worder that pops, I'm psyched. If one word can sum it up, then the bones of the song are sturdy," McKee explained.
However, "one-worder" chart-toppers have been around for quite a while. Some of the notable examples include Van Halen's "Jump," Cher's "Believe," Usher's "Yeah," Linkin Park's "Numb" and more.