Globally renowned producer Rick Rubin recently discussed his latest work with Black Sabbath on their current record "13" and getting the metal icons to try his work approach by writing as much new material as possible.
As Rubin told Newsweek, stockpiling as many riffs as possible is the best way to go, "because you never really know. The best song you write might be No. 25, not No. 12.
"An artist who has made a lot of records, sometimes they're not really up for that," the producer said. "It was a little bit of a struggle with Black Sabbath, for example. We never got up to 30 [songs]. But they probably wrote more than 20. We probably recorded 16. And there are eight on the album."
The producer continued, saying, "I just think they'd never done it before. But it made sense to me because in the past they were on a roll from album to album, and now they havent been a band together in 35 years. The idea that after 35 years the first 10 songs you write are perfect is unrealistic."
Rubin then went on to discuss the group's past work, pointing out that it's the jam session that made Sabbath the music legends they are.
"Back in the day, Black Sabbath was essentially a jam band," he said. "That's how they wrote. And they had gotten away from that. They were used to making demos: here's a click track, here's where the guitar riffs are."
"But what made Black Sabbath Black Sabbath was the way each of them interpreted what the others were playing," Rubin continued. "Those reactions create tension - they create the band's sound. My goal was to get Black Sabbath back to performing together - to jamming - because they are experts at it."
"13" dropped on June 11 via Vertigo/Universal Records as the nineteenth studio effort in the Sabbath opus. With 155,000 units shipped in the US within the first week, it debuted at No. 1 on the Billboard 200 chart.