In one of the recent breakthroughs, scientists have managed to locate the part of the human brain affecting musical preference, giving them the ability to manipulate listeners into liking certain genres and artists.
As Consequence of Sound reports, the study published in Frontier in Behavioral Neuroscience journal refers to a man known as Mr. B, who was successfully converted into an avid Johnny Cash fan.
After receiving an electrical implant to his brain to deal with his obsessive-compulsive disorder, Mr. B, who has never been much of a music aficionado, suddenly started enjoying the work of Mr. Cash to a great extent, going far enough to buy all of his CDs and DVDs.
And as long as the implant's battery didn't run out, Mr. B could listen to Mr. Cash on repeat over and over again, always to feel nothing but pure joy and full appreciation of the music.
Prior to surgery, Mr. B was prone to listening to Dutch-language music, the Beatles and the Rolling Stones, but as the research reads, "music did not occupy an important position in his life." After the procedure and "from the first time Mr. B. heard a Johnny Cash song, the Dutch-language songs, the Beatles and the Rolling Stones have been banned."
Having trouble in getting your friends to like that certain band you find so awesome? Well, there might be a solution here.