Their first app for iOS and Android coincides with the release of their first best-of compilation, and was built with advertising legends Saatchi & Saatchi.
Posted on Jul 25, 2012 03:16 pm
Slipknot have released their first ever app on iOS and Android, to coincide with the release of their first best-of compilation "Antennas To Hell".
The app entitled "Slipknot: Wear The Mask" aims to help fans immerse themselves in the culture of Slipknot, and includes social, gameplay and photography aspects.
"Welcome to what we are," says Slipknot's Clown (via Blabbermouth). "Welcome to what you are, and what we together have always been. Slipknot is not a band. We are a culture and you are our blood. We play for blood. Enjoy your new face. It has always been there with you. Strap it on and let's infect the entire world together as one. It's time to Wear The Mask. Stay (sic) and enjoy it."
Slipknot worked with renown advertising agency Saatchi & Saatchi to develop the app. Creative director Con Williamson explains more:
"Slipknot's Facebook presence alone is over 12 million fans, so we wanted to create a way to give each one of those people an individual experience with the band. 'Wear the Mask' is an engaging, layered and multi faceted way to do that. Fans will discover an app that's complicated, disturbing, challenging and fresh, and really true to their core. This will allow them to keep finding new ways to get even more lost in the awesome world of Slipknot."
Have you tried the app? Does it live up to expectations? Let us know in the comments.