American Idol reality show lost viewers for the fourth year in a row, and the producers recognized the need for change, and did something about it.
Posted on Apr 13, 2011 12:03 pm
Many people wrote off American Idol at the end of last season, as the reality show lost viewers for the fourth year in a row.
The producers recognized the need for change, and did something about it: out with Simon Cowell, daytime TV show hosts and anonymous songwriters as judges, and in with Aerosmith's Steven Tyler and Jennifer Lopez to add some real music/celebrity cred to the proceedings.
Bloomberg reports the changes seem to have worked, so far, as the show is averaging 25 million viewers a night, matching last year's numbers. The program has lost viewers since 2007.
"I'm surprised as anyone the show's bounced back", Hal Vogel, a media analyst in New York, told Bloomberg.com. "The new judges appear to appeal to a wide demographic. It's likely the show really does have more life left - longer than I'd expected."
Although season 10 started with a 12 percent drop in viewers in January, Fox ratings began to exceed the prior year's episodes on February 3, according to Nielsen data supplied by the network.
Since then, new judges Lopez and Tyler have grown more comfortable on air, and the contestants have drawn higher vote totals than last season, underscoring the larger audience and higher-quality contestants, Preston Beckman, executive vice president of strategic programming at Fox, said in an interview.
Check out the full story at Bloomberg here.
Thanks for the report to Hennemusic.com.