Surprise My Bloody Valentine Album Crashes Website
Their first album since 1991 was announced at the very last minute, and caused such a rush that their official website came crashing down.
Posted on Feb 04, 2013 02:44 pm
My Bloody Valentine surprised fans with an unexpected album release at the weekend - but it proved so popular that their website came crashing down.
The new album titled "mbv" (stream the full album below) is their first release since 1991's "Loveless", and arrive on midnight on February 2. The site broke down within minutes.
It is available exclusively from mybloodyvalentine.org, which has recovered since the day 1 deluge. You can buy it in one of three formats: 180 gram vinyl, CD, or digital download.
The only notice they gave fans was a short Facebook message shortly before the release, which simply read: "We are preparing to go live with the new album/website this evening. We will make an announcement as soon as its up." Frontman Kevin Shields had also hinted last month that new material was coming soon.
"I think with this record, people who like us will immediately connect with something," Shields told NME recently.
"Based on the very, very few people who've heard stuff - some engineers, the band, and that's about it some people think it's stranger than 'Loveless'. I don't. I feel like it really frees us up, and in the bigger picture it's 100 per cent necessary."
"mbv" tracklist (lower case spelling intentional):
01. she found now
02. only tomorrow
03. who sees you
04. is this and yes
05. if i am
06. new you
07. in another way
08. nothing is
09. wonder 2