Independent artists are more popular than any major label, and listening is up by almost half, according to this annual report. See the latest social music stats here.
Posted on Jan 17, 2013 02:04 pm
Next Big Sound has released its annual report detailing the state of music on social networks through 2012.Next Big Sound is a platform for reading statistics on bands to track their popularity - useful for labels, talent scouts or just for tracking your own band."The growth of social networks, streaming services, online radio and digital downloads is unstoppable, opening up ever more avenues for fans to listen to, discover, and share new music," writes Next Big Sound in its intro.Music listening is up by almost half, at 45%, on networks including Soundcloud, YouTube, Last.fm, Vimeo and other music platforms:
Soundcloud saw a massive surge in popularity after its redesign towards the end of 2012, as revealed last week:
Universal are the most popular major label on social networks, followed by Sony - but independent artists are more popular than any major:
You can read the full Next Big Sound 2012 report here.What have you learnt from these new figures? Share your insights with other readers in the comments.