The critically-panned Spiderman: Turn Off The Dark' musical written by U2's Bono and The Edge has managed to pull in the crowds and become a box-office smash in its first week.
Despite several delays, the show has earned over $1.7 million in ticket sales since finally opening on June 14th, placing it as the third most popular musical on Broadway after Wicked and The Lion King.
It is a promising start, but it will take some time before the $75 million cost from the 9-year production and development cycle is paid off.
Aside from receiving a tough time from theater critics, the show has seen several other setbacks, including injuries to cast members, with Spiderman's harness failing during a preview sending the actor 20ft to the ground. Even the original director, Julie Taymor, chose to step down ahead of the original launch in March. She is now battling for her share of royalties.
The show might not be going down well with journalists, but co-producer Jeremiah Harris see things a different way. He says that if thousands of young people enjoy the production, "we will have accomplished something that has rarely been done on Broadway and will help create an audience for generations to come."