Microsoft will challenge iTunes and Spotify with a brand new music service called Xbox Music which launched yesterday, according to Rolling Stone.
Users will be able to stream from a catalog of 30 million songs through their Xbox, or PCs and tablets when Windows 8 launches on October 26.
Xbox Music will be ad-supported, but as with Spotify and similar streaming services, customers can pay $10 per month to remove ads.
Previous attempts by Microsoft to compete with Apple in the music space failed with its Zune music player. Now it seems that Microsoft has the eco-system in place to hook itself into the market with better device compatibility.
The success of the new music platform may depend on whether its forthcoming range of Windows 8 devices are a hit - but if you already own an iOS or Android device, you could still access Xbox Music when it launches on those platforms next year.
Many UG readers still prefer buying CDs, but streaming options continues to grow and the increase in competition could encourage better features at lower prices. What would it take to convince you to leap to streaming technology? Let us know in the comments.